CERTIFICATE IN MARKETING VBS002

DISTANCE LEARNING MARKETING CERTIFICATE

Marketing goes beyond just selling, and requires an open and trustful relationship, even in that short period of time when the sale happens, between salesperson and client.

Marketing involves promoting, selling, delivering and providing an after sales service.

• Learn the basics of the art of marketing in this certificate.
• After enrolling, watch our "orientation video" and discover how to use all sorts of services to support your study.
• Lots of flexibility is where and how often you study -even what your learning is focussed on
• Exams are optional and only needed if you want to use this study as a credit in a formal qualification -even then, we always give you the option to repeat exams
• Exceptional tutor support -Our faculty includes around 40 university trained professionals most with decades of industry experience. You have unlimited access to tutors over the phone or email.

Where this Course Might Lead

• Marketing Manager
• Sales Representative
• Advertising agent, marketing consultant, customer service advisor, distribution manager, etc

1. E-commerce

Develop an ability to manage commercial transactions electronically, particularly via the internet. While the course is concerned with marketing, management and processing; the primary concern is marketing. E commerce is short for “electronic commerce”. It is anything concerned with doing business electronically. Ecommerce includes commerce conducted over the internet, but also other forms of electronic commerce such as telephone banking, using a fax, or generating and managing accounting systems on a computer (without use of the internet). This course focuses on the internet; but covers other aspects of e commerce as well.
This course is excellent for managers and marketing people who are good with general marketing but are not very sure about marketing on the web.
There are eight lessons in this module as follows:

1. Introduction: What is e-commerce, scope of e commerce. E commerce problems & advantages, security, using the internet, contract law, How different electronic payment systems work (eg. credit card, bank transfer etc)
2. Success & Failure: What makes a web site commercially successful? Relaxing with technology, what can go wrong, site visibility, interactivity of a site, etc
3. Promotional Strategies: Internet differences; Internet code of conduct, marketing management, target marketing, categories of url’s (search engines, ffa’s, directories etc)
4. Optimizing Web Site Potential: Monitoring visitors, Ground rules keep changing, Meta tags, Evaluation services, Submission services, etc
5. Increasing Web Site Exposure: Developing a marketing plan, Promoting a site, Forms of advertising, Types of Marketing (Affiliate marketing; Free Content Marketing; Drive in Marketing, Buzz Marketing and User Group Marketing.)
6. Automating Supply of Goods, Services and Cash flow: Ways to process payment; Ways to supply goods or services.
7. Managing Constant Change: Ways to keep information up to date, Resource Planning, Information Currency vs Cash Currency, etc.
8. Dealing with E Commerce Problems: Learning from mistakes (others & yours)

2. Advertising and Promotions

Contents:

1. Analysing the Market
2. Target Marketing
3. Display and Display Techniques
4. Advertising and Promotions Strategy
5. New Product Development
6. Sales Techniques - General
7. Writing Advertisement
8. Electronic Marketing -Telephone & Email
9. Direct Mailing
10. Exhibitions & Shows

Course aims

• Analyse a market and understand what prompts people to choose one product or service over another.
• Determine the promotional effort on an identified target market.
• Explain how to organise and/or conduct displays.
• Plan an advertising program.
• Review a promotions campaign.
• Explain how to choose and develop marketing of new products and services.
• Explain how to organise and/or conduct promotions.
• Develop a sales approach for a product or service which has a difficult sales history.
• Plan a sales staff training program
• Develop different advertisements and different promotional leaflets or brochures
• Describe promotional and advertising techniques using electronic media, in particular the phone and the internet.
• Determine an appropriate direct mailing campaign.
• Design a show/exhibition stand
• Explain how to organise or conduct shows

3. Management

Make sure your management style is grounded in the 'tried and true'. This course outlines management theories and procedures, problem solving and decision making tactics, staff management, and more. Developed by professionals with a substantial amount of industry experience, it is the perfect foundation for a successful career.

There are 6 lessons as follows:

1. Introduction & Organizational Structures
2. Management Theories & Procedures
3. Problem Solving & Decision Making
4. Management Styles & External Influences
5. Employing People & Interview Skills
6. Staff Management

4. Project Management

Project Management is an invaluable tool used in all industries, and in all sorts of situations. It is relevant to a diverse range of projects, including technical, human resources, marketing, and more.
This is a compressed version of a much longer course, so it is highly informative, and great value for money.
It was developed by highly qualified professionals, with years of experience in their respective fields.

There are nine lessons as follows:

1. Introduction
   Understanding what project management is, and what its applications might be.
2. Project Identification
   Identification and defining projects which need management.
3. Project Planning
   Developing a strategy and framework for the plan.
4. Project Implementation
   Managers duties during implementation, developing a Preparation Control Chart,
   Regulating implementation.
5. Project Completion & Evaluation
   Dangers in this stage, Steps in Project completion, Declaring a project sustainable,
   Developing an evaluation method.
6. Technical Project Management Skills
   Preparing a proposal, budget control/management, steps in drawing up a
   post project appraisal.
7. Leadership Skills
   Styles of leadership, leadership principles and methods.
8. Improving Key Personnel Skills
   Listening skills, Negotiation skills, Conflict management.
9. Major Assignment
   Developing full documentation for a project.

5. Event Management

This is a course designed to develop knowledge and skills in the planning and management of special events including gallery openings, festivals, exhibitions and sporting events.
It is also a very good starting point for people thinking in developing an Event Management career and wanting to try the waters first.

There are 9 lessons as follows:

1. Scope and Nature of Event Management
2. Developing the Concept
3. Physical an Human Resources
4. Project Logistics
5. Marketing an Event
6. Financial Management
7. Risk Management
8. Staging the Event
9. After the Event

6. Sales Skills

There are twelve lessons in this course; as outlined below:

1. Presentation and selling: Personality. "Never judge a book by its cover." A wise old saying! but people who buy do make judgements especially about sales people. Dress and grooming are top priority in selling. As well you must learn how to develop a selling personality.
2. Communication and Conversational selling: Learn the art of written and verbal communication in easy to understand terms.
3. Marketing (Buyer analysis and motivation): Presentation of products to consumers and motivating them to buy.
4. Management (Hierachy): Dealing with upper management; learn how to get your point across. How to be assertive and positive when dealing with your superiors.
5. Helping the Product Sell Itself 
6. Know your product and pre planning: Through observation, reading and listening get to know your products (pre planning is essential in today's complex society).
7. Selling made as simple as A B C: The procedure of selling.
8. "The Opening" (getting the attention of the buyer): Creating the right atmosphere for a sale to take place.
9. "Closing a Sale" (overcoming objections): Buyers will tend to look elsewhere unless a salesman can close a sale in an appropriate amount of time. Learn the secrets.
10. Stress Management: Learn the art of relaxation through stress management techniques.
11. The Law and Selling
12. Report Assessment Writing: Salespeople need to have the ability and skill to write a condensed and accurate report on which management will comprehend and act upon.

Fee Payment Options

You can pay either

• Full Fees
• In Two Parts
• In Four Parts

If you pay in full on enrolment, the fees are discounted.

If you pay in 2 parts, the first half of the course is supplied initially; and the second part payment is not made until you have completed the first half (at which time the second half of the course is supplied).

If you pay in 4 parts, the first half is still supplied; you are then billed a second payment (due 2 months later). The third payment becomes due when you commence the second half of the certificate.You can be either pay fees in one or two parts.

 More Information on ACS Distance Education and our courses

Who are our tutors?

Our tutors are all highly experienced and professional, knowledgeable in their field of study. We have staff from around the world, enabling us to gain a wide variety of perspectives. We have a school in the UK and in Australia. If you would like to have a look at our tutors, then click on the “The School” in the boxes above and choose “The Staff” option.

Sample Course Notes

Our courses are all written by highly qualified tutors and writers, who also teach on the courses, so know them well. We strive to update our courses and improve them with new information, methods and knowledge on an ongoing basis. If you would like to see examples of some of our courses, then choose the “Enrolment” option above, and then click on “Sample Course Notes”.

What learning method should I choose?

We offer three learning methods – e-learning, correspondence and online. If you are not sure which is the right choose for you, then click on the “Enrolment” box above, then “Learning Methods.”

How Long will it take to complete the course?

This obviously varies from student to student. Some students will have more time for study than others. Some students may work quicker than others, so it is an individual thing. We estimate that most students will take, for example, 4 – 6 months to complete a 100 hour individual module, but we allow up to 12 months for you to complete it.

Longer courses will obviously take longer. You can find more information on the length of time required and so on the “Enrolment” box, then selecting “Terms and Conditions of Enrolment.”

What Do Our Students think of us?

If you would like to read comments from our previous students, then choose the “Enrolment” option above, then “Student Testimonials”.

I don’t think this is the right course for me.

If you’re not sure about this course, then why not look at our wide range of other courses. Click on the “Courses” box above.

You may also wish to design your own course to fit in with exactly what YOU want. To do so, click on the “Enrolment” box, then “Design your Own Course”.

If you would like more advice on a course, then you can contact us and ask a tutor about the courses. You can contact us by calling 0800 328 4723 or +44(0) 384 442752 or emailing info@acsedu.co.uk

Recognition and Accreditation

For more information on our recognition and accreditation, click on “The School”, then “Recognition”.

Who is ACS Distance Education?

If you want to know more about ACS and our history, then please click on “The School”, then “About us.”

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This course is internationally accredited through International Accreditation and Recognition Council.