Distance Learning Leisure Management
Duration: 100 Hours (you study at your own pace).
COURSE AIMS
To provide a basis for developing specific marketing related skills which will be developed throughout this course.
Develop marketing strategies.
Develop skills in dealing with the media to promote an organisation or service.
Coordinate the production of different promotional materials.
Coordinate the distribution of promotional materials.
Deal with client complaints in a recreation enterprise.
Monitor membership base to ensure retention of membership.
Initiate and manage relationships with sponsors.
Explain alternative methods of raising funds for a recreation event or service.
Manage special events.
Coordinate activities designed to increase public awareness of an organisation.
Deliver approval for different promotional activities.
Manage delivery of a service by a recreation, sport or fitness organisation.
COURSE STRUCTURE
The course is divided into ten lessons as follows:
1. Introduction to Marketing
2. Marketing Strategy
3. Media Promotions
4. Promotional Materials
5. Complaints
6. Managing Membership Levels
7. Sponsorship & Fundraising
8. Managing Events
9. Managing Promotional Activities
10. Delivering a market sensitive recreation service.
What qualification will I achieve for completing this course?
This is an individual module course. The individual module courses are 100 hour long usually and can be taken on their own or as part of a larger program of study.
If you wish to take an individual module course as a stand alone course, you can elect to sit an optional exam at the end of it.
If you successfully pass the exam and all assignments, you will receive a Statement of Attainment. You can take examinations at a time and location to suit you. If you enrol, you will be sent further information on how to arrange examinations at the end of the course.
If you do not wish to take the exam, you will receive a Course Completion letter when you have passed all assignments.
There is an assignment at the end of each lesson. So for example, if an individual module course contains ten lessons, you will need to complete ten assignments. Assignments can be sent to us via email, post or fax.
Other qualifications, such as certificates, diplomas etc may require examinations to be taken as part of the overall assessment process.
You can find further information on the examinations process by clicking on the “Enrolment” link above.
You can find further information on other courses by clicking on the “Courses” link above.
WHAT YOU MAY DO IN THIS COURSE
The practical tasks you will complete in this course include the following:
Visit retail outlets to observe the marketing used for a chosen recreational product.
Conduct a market survey, of a properly selected sample of customers, using a designed survey form, and obtaining at least 20 responses.
Develop a marketing plan, based on market survey results.
Develop a promotional campaign for a chosen recreational product of service.
Write two press releases, for recreation products or services, which you are familiar with. Suggest a plan for the distribution of this press release.
Contact three different publications which advertise recreation services or products, and obtain information about how to advertise.
Interview the management of a recreation facility (or people responsible for marketing).
Investigate complaints within an organisation/enterprise in the recreation industry.
Investigate the way membership is managed in two different recreation enterprises.
Survey the membership of a recreation, fitness or sporting club, to determine attitudes towards services provided.
Interview a sample of members and leaders/staff from one of each of the following types of organisations; to determine reasons why people join these different types of recreation organisations.
Contact your local government authority, and determine any legal requirements which relate to fundraising for non profit community recreation organisations, in your locality.
Investigate the market strategies for different types of special events, in your locality.
Conduct research to determine different publications which may be relevant to the sports, recreation and leisure industries.
Interview staff or clients of a recreation facility/enterprise with the aim of developing procedures to implement improved services for a specified facility.
Go shopping. Take notice of how different sales staff communicate with you. Note the techniques that use (verbal and non-verbal), and how effective they are.
More Information on ACS Distance Education and our courses
Who are our tutors?
Our tutors are all highly experienced and professional, knowledgeable in their field of study. We have staff from around the world, enabling us to gain a wide variety of perspectives. We have a school in the UK and in Australia. If you would like to have a look at our tutors, then click on the “The School” in the boxes above and choose “The Staff” option.
Sample Course Notes
Our courses are all written by highly qualified tutors and writers, who also teach on the courses, so know them well. We strive to update our courses and improve them with new information, methods and knowledge on an ongoing basis. If you would like to see examples of some of our courses, then choose the “Enrolment” option above, and then click on “Sample Course Notes”.
What learning method should I choose?
We offer three learning methods – e-learning, correspondence and online. If you are not sure which is the right choose for you, then click on the “Enrolment” box above, then “Learning Methods.”
How Long will it take to complete the course?
This obviously varies from student to student. Some students will have more time for study than others. Some students may work quicker than others, so it is an individual thing. We estimate that most students will take, for example, 4 – 6 months to complete a 100 hour individual module, but we allow up to 12 months for you to complete it.
Longer courses will obviously take longer. You can find more information on the length of time required and so on the “Enrolment” box, then selecting “Terms and Conditions of Enrolment.”
What Do Our Students think of us?
If you would like to read comments from our previous students, then choose the “Enrolment” option above, then “Student Testimonials”.
I don’t think this is the right course for me.
If you’re not sure about this course, then why not look at our wide range of other courses. Click on the “Courses” box above.
You may also wish to design your own course to fit in with exactly what YOU want. To do so, click on the “Enrolment” box, then “Design your Own Course”.
If you would like more advice on a course, then you can contact us and ask a tutor about the courses. You can contact us by calling 0800 328 4723 or +44(0) 384 442752 or emailing info@acsedu.co.uk
Recognition and Accreditation
For more information on our recognition and accreditation, click on “The School”, then “Recognition”.
Who is ACS Distance Education?
If you want to know more about ACS and our history, then please click on “The School”, then “About us.”
