Home Study E-Commerce Course · Learn more about marketing on the internet.
· Gain a useful e-commerce qualification
· Our tutors are helpful and highly experienced.
· Study in your own time and at your own pace.
Sell Your Products or Services on Line" Clients... that have completed courses with ACS that we have spoken to, have all been extremely happy. Leanne & myself are more than happy with the assistance we received and the prompt attention."- Dynamic Workforce Solutions
CONTENTS
There are eight lessons in this module as follows:
1. Introduction
What is e-commerce
Security
How to Protect a Business
Marketing on the Internet
Searching for Data on the Net
Contract Law
Warranty and Conditions
Sellers Liability
Consumer Laws
Manufacturers Liability
International Sales Contract Rules
Setting up a Business
Bootstrap Sites
2. Success & Failure –What makes the Difference?
Introduction
Awareness of Technology
What makes an E Commerce Site Successful
Dotcom Failures
Site Visibility
3. Promotional Strategies –are different on the internet
Internet Code of Conduct
Analysing the market
Selecting Target Markets
Developing the marketing mix
Managing the marketing effort.
The Launch
Promoting an E Commerce Site
Marketing Strategies and Plan
Monitoring Visitors
Ground Rules Keep Changing
Meta Tags
Evaluation/Review Services
Paid Services
Search Engine Optimisation
Main Page Content
Searchable words
Use of important Key Words
Page Titles
Links:
Frequency of changes
Good URL Structure
Navigation
Capture of Visitors
Download Speed
Graphics
Targeting
Site Maps
5. Increasing Web Site Exposure
Marketing Mix
Advertising
Personal Selling
Direct Marketing
Collateral Promotion
Channels of Distribution
Google Adwords
Search Marketing
Affiliate Marketing
Free Content
Web Banners
Social Media Optimisation
Digital Marketing
Creative Buzz
Community
Guerilla Marketing
6. Automating Supply of Goods, Services and Cash flow
Payment
Ways to Supply Goods or Services
Drop Shipping
Outsourcing
Payment Gateways
SSL
Getting a Merchant Account for Credit Cards
7. Managing Constant Change
Resource Planning
Constant Review & Development Strategy
Outsourcing
Understanding Technology
Bandwidth
Information Currency vs. Cash Currency
Keeping a Web Site Current
Web Analytics
Change Management and Corporate Structure
8. Dealing with E Commerce Problems
Learning from Others Mistakes
Determining Where it Went Wrong
Legal Issues (eg. Privacy, Consumer Protection, Copyright, Patents)
Managing Risk
Charge back
Computer and Office Security
Insurance
What qualification will I achieve for completing this course?
This is an individual module course. The individual module courses are 100 hour long usually and can be taken on their own or as part of a larger program of study.
If you wish to take an individual module course as a stand alone course, you can elect to sit an optional exam at the end of it.
If you successfully pass the exam and all assignments, you will receive a Statement of Attainment. You can take examinations at a time and location to suit you. If you enrol, you will be sent further information on how to arrange examinations at the end of the course.
If you do not wish to take the exam, you will receive a Course Completion letter when you have passed all assignments.
There is an assignment at the end of each lesson. So for example, if an individual module course contains ten lessons, you will need to complete ten assignments. Assignments can be sent to us via email, post or fax.
Other qualifications, such as certificates, diplomas etc may require examinations to be taken as part of the overall assessment process.
You can find further information on the examinations process by clicking on the “Enrolment” link above.
You can find further information on other courses by clicking on the “Courses” link above.
Aims
Recognise the nature and scope of e commerce
Differentiate between successful and unsuccessful e commerce operations, and identify key factors in their success or failure
Develop strategies for promotion of business activity using broad e commerce tools.
Monitor and adjust e commerce strategies on a web site in order to improve performance with respect to stated goals.
Develop strategies that will cause growth in Web Site exposure.
Distinguish between alternative e commerce tools for managing the supply of goods and services, and the flow of cash.
Develop methods for managing change within the e commerce context.
Manage risk within the e commerce context in order to minimise the impact of problems that emerge.
EXAMPLES OF WHAT YOU MAY DO IN THIS COURSE
Research demographic information in a specific locality that may be relevant in profiling a particular market sector (You are free to select any market sector that is relevant, or of interest to yourself
Investigate how credit cards work for a business. As a business operator, how do you process a payment; how do you get paid, and what costs are involved. How does an Eftpos machine work, and why would a business use this rather than other methods of processing credit cards?
Go to http://www.dmoz.com and work out how to submit a website. Go through the process but do not do the actual submission. Explain the steps taken to submit the site
Consider ways an e marketing strategy could be used for selling motor cars need to be different to an e marketing strategy for selling books?
Present a plan for marketing a service or product using e commerce
What are the advantages and disadvantages of using a PR firm to promote a web site rather than doing it yourself?
How would you decide on the value of listings on different Search Engines and Directories?
Surf the net to identify different sites, each using one of the following marketing types:
Develop a Marketing plan for a web site that includes both on line and off line promotions.
How can a potential buyer determine whether it is safe to use their credit card number over the internet?
How would you respond if a potential customer in another country says they want to purchase from you; but insists they pay you in their countries currency; and not yours?
What is the fastest way of getting a payment made by a customer to appear in your own bank account?
Banking on-line is becoming an accepted norm by society.List the different on-line services being offered by banks today.
Consider three different products offered electronically.Name them and then explain how you would arrange delivery of these products.Give reasons why you chose those particular modes of delivery.
More Information on ACS Distance Education and our courses
Who are our tutors?
Our tutors are all highly experienced and professional, knowledgeable in their field of study. We have staff from around the world, enabling us to gain a wide variety of perspectives. We have a school in the UK and in Australia. If you would like to have a look at our tutors, then click on the “The School” in the boxes above and choose “The Staff” option.
Sample Course Notes
Our courses are all written by highly qualified tutors and writers, who also teach on the courses, so know them well. We strive to update our courses and improve them with new information, methods and knowledge on an ongoing basis. If you would like to see examples of some of our courses, then choose the “Enrolment” option above, and then click on “Sample Course Notes”.
What learning method should I choose?
We offer three learning methods – e-learning, correspondence and online. If you are not sure which is the right choose for you, then click on the “Enrolment” box above, then “Learning Methods.”
How Long will it take to complete the course?
This obviously varies from student to student. Some students will have more time for study than others. Some students may work quicker than others, so it is an individual thing. We estimate that most students will take, for example, 4 – 6 months to complete a 100 hour individual module, but we allow up to 12 months for you to complete it.
Longer courses will obviously take longer. You can find more information on the length of time required and so on the “Enrolment” box, then selecting “Terms and Conditions of Enrolment.”
What Do Our Students think of us?
If you would like to read comments from our previous students, then choose the “Enrolment” option above, then “Student Testimonials”.
I don’t think this is the right course for me.
If you’re not sure about this course, then why not look at our wide range of other courses. Click on the “Courses” box above.
You may also wish to design your own course to fit in with exactly what YOU want. To do so, click on the “Enrolment” box, then “Design your Own Course”.
If you would like more advice on a course, then you can contact us and ask a tutor about the courses. You can contact us by calling 0800 328 4723 or +44(0) 384 442752 or emailing info@acsedu.co.uk
Recognition and Accreditation
For more information on our recognition and accreditation, click on “The School”, then “Recognition”.
Who is ACS Distance Education?
If you want to know more about ACS and our history, then please click on “The School”, then “About us.”
