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· Industry: What are your competitors dreaming up?
· Market: How is it changing? How will this affect your sales?
· Your product: Watch out for quality problems, cost overruns, declining demand.
· Sales: Poor sales cut profits; high sales squeeze capacity.
· R & D: Make sure that you do not pour money into a black hole.
· Quality assurance: Poor quality costs money at the production line.
· Quality control: poor quality control damages your reputation and sales.
· Resource constraints: watch for lack or excess of skills, facilities, materials…
· Productivity: poor productivity pushes up product costs.
· Capacity: excess capacity costs money. Capacity constraints cost sales.
· Inventory: not enough kills sales. Too much drains cash flow.
· Investment: insufficient investment in marketing, machinery, training, career development or research can leave you unable to compete.
· Information technology: are you prepared for system disasters? Corrupt back-up? Obsolete systems? Inadequate processing capability? Insufficient management information?
· Administrative blockages: the sheer volume of order – or cheque-processing can bring an unprepared business to its knees.
· Business management: poor management hurts morale and profits. Failure to notice external threats can leave you holding a bankruptcy notice.
· Corporate politics: infighting depletes energy, strangles efficiency and can seriously affect your company’s reputation if it reaches the outside world.
· Cash flow: not enough kills. Too much, poorly deployed, reduces return on investment.
· Interest rates: increases raise the cost of capital, reduce demand and damage profits.
· Exchange rates: changes affect the cost of inputs such as materials; can reduce the cost of imported competing products; can reduce your competitiveness overseas.
· Natural disasters: what would happen if flooding or an earthquake closed your computer centre or your supplier’s factory?
· Other Property centred: Theft, Vandalism, Burglary, Accidents(vehicles), swindles
· Personnel centred: Employee injury, death, Competition, Sabotage, Dishonesty
· Customer centred: Bad Debts, Product Liability, On premise injury.
· Supplier centred: Faulty goods, Discontinuing products, Changing products,
· Strikes, supplier bankruptcy, quality change.
· Community: Changing demographics, geographics, changing values and attitudes, needs and wants.
· Competition: Competing businesses in, or entering the market.
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