Learn about the marketing and promoting of leisure services
The leisure industry is a massive growth market with more and more options being made avaiable to customers. Promoting leisure services and getting new customers is therefore important.
This certificate qualification looks at marketing in general and marketing within the leisure indusry.
- Learn more about marketing with a specialism in the Leisure industry.
- Learn about the basics of marketing, marketing foundations, marketing psychology and more, then focus on leisure marketing.
- Gain a unique qualification in a niche area of marketing.
- Work with our tutors who are industry experts and happy to help you with any questions.
COURSE STRUCTURE AND CONTENT
Course Duration: 600 hours. There are six Core Modules made up of E-Commerce Marketing, Marketing for the Leisure Industry, Marketing Foundations, Marketing Psychology, Advertising and Promotions and Marketing Systems.
Start Date: Start at any time - study at a pace that suits you, and with full tutor support for the duration of your studies.
THE CORE MODULES
This 8 lesson module is concerned with Electronic Commerce – the trading of goods or services via an electronic medium, such as the internet. The module looks at the different issues that an E-commerce operator will need to consider for their business and how products and services are marketed on the internet. As well as considering the difference in approach required to promote goods or services on the internet, the module looks at how to optimise your web site – how to get it seen and get potential clients to visit the site. With potential clients looking at your site, you will then need to make sure of the delivery of the goods and services and how to continue to keep a flow of business. Such matters are covered in lessons 6 and 7, with lesson 8 completing the module by examining the different problems that need to be considered and may be encountered by E-commerce firms.
Marketing Foundations VBS109
Marketing Foundations is a 10 lesson module which seeks to provide the student with a broad range of knowledge in marketing. The module looks at the what marketing is and how it works, with lessons explaining the different types of market, the importance of understanding a market place, and the marketing mix – the primary elements of product (features of the product or service), place (where the product or service is made available to customers), price (how much customers will pay for the product), and promotion (how customers find out about the product). Knowledge in these areas will be critical to the success or failure of a venture. Also understanding how to get to know your customers is important, and two lessons – on Customer Service and Market Research – provide students with the guidance of how to gather, asses and use information in these areas. The module is completed with a lesson on business organisations, looking at law, financial management, business structures, and the terminology used in business.
Marketing Psychology BPS107
Your customer is critical to the success of your business, as it would not exist without them! This 8 lesson module looks at identifying and understanding customers. Learn about the different factors and influences on customers, their behaviours and approaches – understand market segments (geographic, economic, age, sex, and so on), theories of perception and personality, and how you communicate with potential customers and their steps to determining whether or not to buy a product or service. Learning about the psychological concepts involved with marketing is an important part of understanding the approaches used by companies in marketing their products and services.
Advertising And Promoting BBS202
This 10 lesson module provides an overview of the history of marketing, providing students with knowledge of the different approaches that have been seen in the past, illustrating how attitudes and technology have influenced styles of marketing. The course then looks at target marketing – identifying different sectors and segments, and developing a marketing mix. It then looks more specifically at channels of distribution and the strategies involved with the advertising and promoting of products or services. Through this module, students will learn to determine the appropriate strategies for marketing of different products – new products, or those with a poor sales history, and different techniques which may be used to promote products or services. The last lesson in the module looks at the use of exhibitions, shows, or events – students will be able to determine whether or not these may be suitable for a product, or how these may effectively be used as part of the overall promotions strategy for a product. The lesson includes the practical elements such as how an event may be organised, and what can go wrong.
Marketing Systems BBS303
Marketing Systems is a 10 lesson module which looks at the stages involved with marketing products or services to retail and wholesale markets. The module looks at the different channels available to market a product and students will learn to evaluate and assess the most effective methods to achieve the required sales. As well as looking at the different marketing systems and strategies that can be used, areas such as product presentation and packaging are considered, and the areas where products should be marketed – might they be suitable for exporting to other markets? There are two lessons which consider international marketing, strategies to use in new markets, and potential restrictions which may impact on these. Lessons on Market Analysis and the Marketing Mix provide the additional concepts to provide students with a good grounding of knowledge in the approaches to marketing products or services.
Leisure Marketing (Leisure Management I) BRE103
The Leisure Marketing module has 10 lessons which focus on an introduction to marketing in leisure. For a leisure enterprise to be successful the operators will need to have in place a marketing strategy, and those marketing the business will need to be conversant with a variety of areas covered by the lessons in this module - media promotions, promotional materials, dealing with complaints, membership levels, fundraising, sponsorship, event management, promotional activities, marketing recreational services.
HOW THE COURSE WORKS
You can start the course at any time.
It is studied by distance learning, so you can study in the comfort of your own home. But this doesn't mean you are all alone in your studies. Our highly qualified and friendly tutors are there to help you every step of the way. If you have any questions at all, they are always happy to help.
HOW THE CERTIFICATE IS ASSESSED
The Certificate In Marketing (Leisure Specialism) requires around 600 hours of study. This is made up of six 100-hour modules.
To pass the course –
- Pass all assignments on the six 100-hour modules. There will be an assignment at the end of each lesson to submit to your tutor for marking and feedback.
- Pass six examinations – one on each module. These are usually taken at the end of the module and can be arranged at a time and location to suit you.
Each of the modules mentioned can also be studied as a standalone course if you prefer.
Why Should You Enrol?
Enrolling on this course will give you a unique qualification in marketing for the leisure industry.
- Improve your job and career prospects within the marketing industry or improve your own leisure business by learning more about marketing.
- Study in your own home.
- Our tutors are there to help you every step of the way in this leisure marketing qualification. They are friendly and more than happy to help with any questions.
- Enrol today and get started on a new journey in leisure marketing.
Please get in touch with us if you have any questions at all.
Go to “It’s Easy to Enrol” box at the top of the page and enrol now.
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