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LEISURE MANAGEMENT I SPECIAL OFFER

Duration (approx) 100 hours
Qualification Statement of Attainment

Reduced Price on Marketing in Leisure course. Enrol now and get the course at a reduced price. Study by distance learning.

The course shows you how to:

  • Develop marketing and promotions to maintain or increase business.
  • Manage the delivery of a service to ensure customer satisfaction.
  • Monitor a membership database to ensure return business and 
  • Manage complaints.

Courses can be started anytime from anywhere in the world!

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Special Offer on our Leisure Management (Marketing) Course

Learn to Promote and Sell Leisure Services and Products.

  • Study Leisure Management (Marketing) online or by eLearningStudy Leisure Management (Marketing) online or by eLearningFor those working or who want to work in the leisure industry.
  • Improve sales and marketing of events, facilities, services and equipment.
  • Takes this course for Professional Development, Business Training, Career Change or Enhancement.
  • Course Duration: 100 hours of self paced study.  Start at any time.  Study where and when you want to.

COURSE STRUCTURE

The course is divided into 10 lessons as follows:
  1. Introduction to Marketing
  2. Marketing Strategy
  3. Media Promotions
  4. Promotional Materials
  5. Complaints
  6. Managing Membership Levels
  7. Sponsorship & Fundraising
  8. Managing Events
  9. Managing Promotional Activities
  10. Delivering a market sensitive recreation service.

COURSE AIMS

  • To provide a basis for developing specific marketing related skills which will be developed throughout this course.
  • Develop marketing strategies.
  • Develop skills in dealing with the media to promote an organisation or service.
  • Coordinate the production of different promotional materials.
  • Coordinate the distribution of promotional materials.
  • Deal with client complaints in a recreation enterprise.
  • Monitor membership base to ensure retention of membership.
  • Initiate and manage relationships with sponsors.
  • Explain alternative methods of raising funds for a recreation event or service.
  • Manage special events.
  • Coordinate activities designed to increase public awareness of an organisation.
  • Deliver approval for different promotional activities.
  • Manage delivery of a service by a recreation, sport or fitness organisation.

WHAT YOU WILL DO IN THIS COURSE

The practical tasks you will complete in this course include the following:

  • Visit retail outlets to observe the marketing used for a chosen recreational product.
  • Conduct a market survey, of a properly selected sample of customers, using a designed survey form, and obtaining at least 20 responses. 
  • Develop a marketing plan, based on market survey results.
  • Develop a promotional campaign for a chosen recreational product of service. Write two press releases, for recreation products or services, which you are familiar with. Suggest a plan for the distribution of this press release.
  • Contact three different publications which advertise recreation services or products, and obtain information about how to advertise.
  • Interview the management of a recreation facility (or people responsible for marketing).
  • Investigate complaints within an organisation/enterprise in the recreation industry.
  • Investigate the way membership is managed in two different recreation enterprises.
  • Survey the membership of a recreation, fitness or sporting club, to determine attitudes towards services provided.
  • Interview a sample of members and leaders/staff from one of each of the following types of organisations; to determine reasons why people join these different types of recreation organisations.
  • Contact your local government authority, and determine any legal requirements which relate to fundraising for non-profit community recreation organisations, in your locality.
  • Investigate the market strategies for different types of special events, in your locality.
  • Conduct research to determine different publications which may be relevant to the sports, recreation and leisure industries.
  • Interview staff or clients of a recreation facility/enterprise with the aim of developing procedures to implement improved services for a specified facility.
  • Go shopping. Take notice of how different sales staff communicate with you. Note the techniques that use (verbal and non-verbal), and how effective they are.

WHY DO THIS COURSE?

  • To gain work or progress in the leisure industry.
  • To improve sales and marketing in your leisure business.
  • For Personal or Professional Development.

ENROL TODAY AT A SPECIALLY REDUCED PRICE

You can enrol on the course today at a specially reduced price. If you have any questions, or would like to know more about the course, please get in touch with our specialist Health and Leisure tutors today.

Meet some of our academics

Dr Karen CrippsTwo decades in tourism, as an educator, researcher and writer. Her experience also extends to environmental management, ecotourism and business management. PhD, M.Sc, BA (Hons) TEASOL
John MasonMr Mason has worked 45+ years in Writing, Education, Horticulture and Recreation. His experience in both public & private sectors is extensive; particularly across Australia and England.
Lyn Quirk M.Ed.,Dip.Med.,Dip.SportsOver 35 years as Health Club Manager, Fitness Professional, Teacher, Coach and Business manager in health, fitness and leisure industries. As business owner and former department head for TAFE, she brings a wealth of skills and experience to her role as a tutor for ACS.M.Prof.Ed.; Adv.Dip.Compl.Med (Naturopathy); Adv.Dip.Sports Therapy
Kate Gibson B.Soc.Sc.15+ years experience in HR, marketing, education & project management. Kate has traveled and worked in a variety of locations including London, New Zealand and Australia.


Check out our eBooks

Working With PeopleAre you a "people person" looking for a job; or a better understanding of careers that might suit you? If so, this book was written for YOU!
Aqua FitnessThere are many reasons to exercise in water: It is low impact (less chance of over doing it and causing damage to the body). Aquafitness exercises are often used by professional athletes and equally by people recovering from injury; because it allows optimum exercise with minimum risk of associated problems. This is a comprehensive reference that can be used by both amateur and professional. It is well illustrated, with many exercises explained and shown in easy to follow diagrams.
Aerobic FitnessAerobic exercise is critical for maintaining every aspect of a persons wellbeing. This book shows you the exercise you need to do to keep your lungs, heart and circulatory system fit. Originally published as a printed book by Simon and Schuster. This new edition is improved and available as an ebook. It explains what aerobic fitness is and the exercises you can do to maintain an peak level of aerobic fitness. It is a valuable reference both for fitness professionals, and also for anyone just wanting to improve their own personal fitness.
ManagementManagement is the process of planning, organising, leading, and controlling an organisation’s human and other resources to achieve business goals. More importantly though, effective management needs to be a process of human interaction and compassion. Most bad managers don’t know they are bad. They may well admit that they are a bit erratic, or they are sometimes late to appointments, but it is rare that they will recognise that they are ineffective as managers. Never fear...read here. This book has something to offer even the best of managers.