ADVANCED CERTIFICATE IN APPLIED MANAGEMENT (HORTICULTURAL TECHNOLOGY) VBS001

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"Learn Horticultural management and hydroponics" 
 
This course has been developed by an international team of industry professionals including: John Mason, author of Commercial Hydroponics (now in its 8th printing) and Dr Lyn Morgan, author and commercial hydroponic consultant.
 
Full Certificate Duration – 900 Hours
 
This Advanced Certificate involves three areas of work:

  • CORE STUDIES - four units of compulsory subjects for all students.
  • ELECTIVE STUDIES - three stream units for the development of knowledge in a chosen specialisation or industry sector.
  • PROJECT - a "management in the workplace project" of 200 hrs involving approved work experience in a small business. The project specifically aims to provide the student with the opportunity to apply and integrate skills and knowledge developed through various areas of formal study.
CORE UNITS 
 
Office Practices
Develops basic office skills covering use of equipment, communication systems (telephone, fax, etc) and office procedures such as filing, security, workplace organisations, etc.
Business Operations
Develops knowledge of basic business operations and procedures (eg. types of businesses, financial management, business analysis, staffing, productivity, etc) and the skills to develop a 12 month business plan.
Management
Develops knowledge of management structures, terminology, supervision, recruitment and workplace health and safety.
Marketing Foundations.
Develops a broad understanding of marketing and specific skills in writing advertisements, undertaking market research, developing an appropriate marketing plan and selling.
 
 
More information on the CORE modules
 
OFFICE PRACTICES
This course is comprised of eight lessons, outlined below:
1. The Modern Office
2. Communication Systems
3. Interpersonal Communications
4. Phone Skills
5. Writing Letters and Other Documents
6. Computer Applications
7. Office Organisation and Procedures
8. Health and Safety in the Office
 
 
BUSINESS OPERATIONS
There are 6 lessons as follows:
  1. Introduction –
    • Business law
    • Types of businesses
    • Starting a business
  2. Finance –
    • Liquidity
    • The money market
    • Terminology
    • Insurance
  3. Financial Records –
    • Simple Bookkeeping procedures
    • cash flow
  4. Financial Management –
    • Taxation
    • costing
    • budgeting
    • investing
  5. Business Planning – Developing a 12 month business plant.
  6. Mistakes to avoid –
    • Reasons for business failures
    • Profitability
    • Improving productivity

 

MANAGEMENT

There are 7 lessons in this course:

  1. Introduction and Organisational Structures
    • Types of Organisations
    • Legal Status
    • Liability for Staff Actions
    • Basic Contract Law
    • Role of a Manager
    • Management Objectives
    • Management Processes
    • Mission Statements
    • Types of Managers
    • Levels of Management
    • Organisational Structures; formal and informal
    • Division of Responsibilities
    • Understanding the Workplace
    • Unions
    • Committees
    • Scope of Office Work
    • Report Writing
  2. Management Theories and Procedures
    • Motivating Employees
    • Classic School of Management Theory
    • Behavioural School of Management Theory
    • Management Science School of Management Theory
    • Other Management Theorists and their Ideas; Weber, Barnard, Follett, Maslow, Herzberg
    • Contingency Planning
    • Introducing Change
    • Giving Orders
    • Types of Orders
  3. Problem Solving and Decision Making
    • Decision Making
    • Problem Solving Technique
    • Types of Managers
    • Group Decision Making and Problem Solving
    • Conflict Resolution Techniques
    • The Planning Process
    • Implementing a Plan
    • Time Management
    • Planning for Your Organisation
    • The Importance of Planning
    • Developing a Business Plan
    • Lateral Thinking
  4. Management Styles and External Influences
    • Management Styles
    • Target Oriented Management
    • Process Oriented Management
    • Interactive Oriented Management
    • Management as Leaders
    • Perception
    • Perceptual Barriers
    • Perceptual Change
    • Motivating Employees to Change their Perception
    • Other Factors affecting Managers Effectiveness; Stress, Self Esteem, Career Management, Security etc
  5. Employing People and Interview Skills
    • Advertising for New Staff
    • Anti Discrimination
    • Interviewing
    • Communication at an Interview
    • Common Communication Barriers
    • Induction
    • Staff Training
    • Training Programs
    • Conversation with Trainees
  6. Staff Management
    • Scope and Nature
    • Learn to Plan
    • Steps for Successful Goal Achievement
    • Managing Staff Levels
    • Importance of Clear Procedures
    • Writing Procedures
    • Quality Assurance
    • Job Satisfaction
    • Professional Supervision
    • Mentoring
    • Dealing with Grievances
    • Productivity
    • Workplace Health and Safety
  7. Ethics and Equity
    • Code of Conduct
    • Interpreting Code of Conduct
    • Refund Policy
    • Honesty and Fairness
    • Respect
    • Intellectual Property Rights
    • Privacy

 

MARKETING FOUNDATIONS

The content the ten lessons is as outlined below:

  1. Marketing and the Business: What is marketing, and its significance, Considering alternative approaches to business & marketing, Alternative enterprises (eg. goods or services based, sole proprietor or partnership etc).
  2. Scope of Marketing: Understanding basic economics (eg. supply & demand); the difference between the potential market, available market, target market, and penetrated market for a product/service of your choice; Different advertising approaches, Controlling Growth, Improving Results in Business, etc
  3. Target Marketing: Understanding the market place; Stages that sellers move through in their approach to a market, What is targeting, Advantages of target marketing as compared to mass marketing and product-differentiated marketing
  4. The Marketing Mix and Managing the Marketing: Effort Product, price, place, and promotion; Affects and interactions between marketing and other operations of a business.
  5. Product Presentation and Packaging: Importance of product knowledge, Core, tangible and augmented products; Differences in packaging & presentation for different products.
  6. Promotion Communication skills, Merchandising, Shop Floor Layout, Displaying Products, Signs, Understanding Selling and Increasing Sales, Sales Methods, Publicity Marketing,
    Structuring an Advertisement or Promotion, Advertising budgets, etc
  7. Product Pricing and Distribution Pricing, Profitability Ratios, Increasing Turnover, etc
  8. Customer Service Methods of assessing customer satisfaction; Significance of Customer Service; Different types of customers in the market place, and how best to approach each; Difference between selling, publicising, marketing and advertising, etc
  9. Market Research: The research process, What to research, Surveys, Developing and conducting a market research program, where to find useful statistics,
  10. Organisations - Structures and Roles Business law; Financial Management, Business Structures, Business terminology, etc.
 
STREAM STUDIES
 
HYDROPONICS I
There are ten lessons as follows:
1. Introduction
2. How a Plant Grows
3. Hydroponic Systems
4. Nutrition & Nutrition management
5. Plant Culture
6. Hydroponic Vegetable Production
7. Hydroponic Cut Flower Production
8. Solid Media vs Nutrient Film
9. Greenhouse Operation & Management
10. Special Assignment
 
 
HYDROPONIC MANAGEMENT (Hydroponics II)
There are eleven lessons in this module as follows:
1. How the Crop Plant Grows: Understanding how a plant grows in hydroponics, plant growth factors, manipulating and controlling growth, plant troubleshooting, resources, fruit set management, pollination issues, flower initiation, flower and fruit development etc.
2. How to Run a Small Evaluation Trial
3. Harvest and Post Harvest
4. Tomatoes
5. Capsicum
6. Lettuce, Salad Greens and Foliage Herb Crops
7. Cucurbits (Cucumber and Melons)
8. Strawberries
9. Roses
10. Carnations
11. Orchids
 
plus a third module, such as:
 
Note: You can choose from dozens of options. 
 
PROTECTED PLANT PRODUCTION
There are seven lessons in this module as follows:
1. Structures for Protected Cropping
2. Environmental Control
3. Cladding Materials and their Properties
4. Irrigation and Nutrition
5. Relationship between Production techniques and Horticultural practices
6. Harvest and Post Harvest Technology
7. Risk Assessment
 
 
This course is internationally accredited through I.A.R.C.
 
 
INDUSTRY PROJECT OR WORK EXPERIENCE
This is the final requirement that you must satisfy before receiving your award.
Here are two options available to you to satisfy this requirement:
 
Alternative 1.
If you work in the industry that you have been studying; you may submit a reference from your employer, in an effort to satisfy this industry (ie. workplace project) requirement; on the basis of RPL (ie. recognition for prior learning), achieved through your current and past work experience.
The reference must indicate that you have skills and an awareness of your industry, which is sufficient for you to work in a position of responsibility.
 
Alternative 2.
If you do not work in the relevant industry, there are other options such as doing volunteer work, underaking formal research paper, or attending industry seminars, conferences or trade shows.

Horticultural Technology Management Course

Horticultural Management and Hydroponics

Train to supervise people in the hydroponics industry.

A specifically designed course.

Learn about horticulturally valuable crops, such as cut flowers and vegetables.

Improve your knowledge on plant breeding.

 Learn business and management skills required to make a success of a horticultural technology business.


 

 




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