Home Study - Home Study - Learn Skills in E-Commerce · Study in your own time and at your own pace.
· Learn from our highly qualified and experienced tutors.
· Develop skills to run a successful e-commerce business
· Ideal for managers, marketing managers and business managers
Lay a Foundation for Doing Business Electronically" Clients... that have completed courses with ACS that we have spoken to, have all been extremely happy. Leanne & myself are more than happy with the assistance we received and the prompt attention."- Dynamic Workforce Solutions
Course Duration : 1500 hours
COURSE CONTENT AND STRUCTURE
Fifteen modules must be completed as follows:
Module 1. Writing a Web Site (HTML)
Introduction to the Internet and HTML
The most important HTML Tags
Simplification through HTML Construction Software
Creating Links
Loading a Site onto the Internet
Adding Graphics
Designing a Web Site that Works
Advanced Features
Module 2 ASP.net
This module will expand on website database development techniques and more using Microsofts ASP.NET technology.
Module 3 Digital Photography
Introduction To Digital Technology How images are captured and stored, categories of equipment & software, scope of applications
Equipment
Digital Technology - Colour, resolution, sensors
Digital Cameras
Taking Photographs
Scanners
Uploading Images
The Digital Darkroom
Compositing & Imaging - Production & manipulation of images
Special Effects
Outputs & Applications- Printers, The Internet
Module 4 E Commerce
Introduction – what is e-commerce (more than the internet)
Success and failure – what makes the difference
Promotional strategies – are different on the internet
Optimizing web site potential
Increasing web site exposure
Automating supply of goods, services and cash flow
Managing constant change
Dealing with e-commerce problems
Module 5 Visual Basic.Net
1. Introduction
2. The Variables
3. Understanding conditional statements
4. I/O handling
5. Controls and Objects – An Introduction
6. Structured Programming using Modules
7. Properties, methods, events & classes
8. Inheritance
9. Polymorphism
10. Using controls
11. Debugging
12. Developing a complete VB.NET application
Module 6 Photoshop
1. Learning The Menus
2. Working with Digital Image Files
3. Understanding the Tool Palette
4. Using Layers, Actions and History
5. Digital Painting, Shapes and Colours
6. Selecting, Resizing, Transforming and Masking
7. Adjustments and modifications
8. Adding Filters and Styles
9. Preparing Files for Print and Web
Module 7 Publishing I (Introduction to Publishing)
Nature and Scope of the Publishing world
Desktop Publishing A
Desktop Publishing B
Illustration: Graphics
Illustration: Photography
Research Skills : Market Research, researching an article, etc
Marketing of Publications
Ethics & the law in publishing
Developing a publishing project
Module 8 Freelance Writing
Introduction
Basic Writing Skills
The Publishing World
Manuscripts
Planning
Newspaper Writing
Magazine Writing
Writing books
Writing advertising
Special project
Module 9 Marketing (Foundations)
Marketing is the cornerstone of most modern businesses. Lack of marketing knowledge is frequently the reason why a good business concept does not succeed. This module deals with all aspects of marketing from presentation and packaging, to advertising and selling, developing in you an acute awareness of what is needed to achieve and maintain a good market share.
Module 10 Sales Management
Developing Sales Concepts
Developing Sales Relationships
Sales Ethics
Building Product Knowledge
Developing a Customer Strategy
Presentation Strategy Options
Closing a Sale
Managing Yourself
Managing a Sales Team
Module 11 Advertising & Promotions
Analysing the market
Target Marketing
Display and Display Techniques
Advertising and Promotions strategy
New product development
Sales Techniques – General
Writing Advertisements
Electronic Marketing
Direct Mailing
Exhibitions and Shows
Module 12 Marketing Systems
Marketing systems
Retailing systems and strategies
Wholesaling systems and strategies
Product presentation and packaging
Negotiating skills
Marketing organisations
International marketing
International marketing 2
Analysing the market
The marketing mix
Module 13 Bookkeeping I
This is a basic bookkeeping course, which focuses on the nature of accounting for small business, mainly service firms. The course consists of 13 lessons.
Module 14 Research Project I
The Research Project involves some theoretical studies followed by designing, conducting and writing up research on a relevant topic. Selection of the topic, and progress in this project is monitored and guided by a tutor.
Module 15 Industry Meetings (100 hours)
Industry Meetings involves attendance at committee meetings, seminars, conferences, exhibitions, trade shows, or any other events that are relevant. The student needs to submit documentary proof of attendance (eg. references, testimonials, receipts etc)
More Information on ACS Distance Education and our courses
Who are our tutors?
Our tutors are all highly experienced and professional, knowledgeable in their field of study. We have staff from around the world, enabling us to gain a wide variety of perspectives. We have a school in the UK and in Australia. If you would like to have a look at our tutors, then click on the “The School” in the boxes above and choose “The Staff” option.
Sample Course Notes
Our courses are all written by highly qualified tutors and writers, who also teach on the courses, so know them well. We strive to update our courses and improve them with new information, methods and knowledge on an ongoing basis. If you would like to see examples of some of our courses, then choose the “Enrolment” option above, and then click on “Sample Course Notes”.
What learning method should I choose?
We offer three learning methods – e-learning, correspondence and online. If you are not sure which is the right choose for you, then click on the “Enrolment” box above, then “Learning Methods.”
How Long will it take to complete the course?
This obviously varies from student to student. Some students will have more time for study than others. Some students may work quicker than others, so it is an individual thing. We estimate that most students will take, for example, 4 – 6 months to complete a 100 hour individual module, but we allow up to 12 months for you to complete it.
Longer courses will obviously take longer. You can find more information on the length of time required and so on the “Enrolment” box, then selecting “Terms and Conditions of Enrolment.”
What Do Our Students think of us?
If you would like to read comments from our previous students, then choose the “Enrolment” option above, then “Student Testimonials”.
I don’t think this is the right course for me.
If you’re not sure about this course, then why not look at our wide range of other courses. Click on the “Courses” box above.
You may also wish to design your own course to fit in with exactly what YOU want. To do so, click on the “Enrolment” box, then “Design your Own Course”.
If you would like more advice on a course, then you can contact us and ask a tutor about the courses. You can contact us by calling 0800 328 4723 or +44(0) 384 442752 or emailing info@acsedu.co.uk
Recognition and Accreditation
For more information on our recognition and accreditation, click on “The School”, then “Recognition”.
Who is ACS Distance Education?
If you want to know more about ACS and our history, then please click on “The School”, then “About us.”
