Benefits of this Course
Ideal training for those working in, or who want to work in, the leisure industry.
- Improve sales and marketing of events, facilities, services and equipment.
- Takes this course for Professional Development, Business Training, Career Change or Enhancement.
Course Duration: 100 hours of self paced study. Start at any time. Study where and when you want to.
COURSE STRUCTURE
The course is divided into 10 lessons as follows:
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Introduction to Marketing
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Marketing and leisure industry introduction
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The marketing mix and the managing the marketing effort
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What makes people buy
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Marketing law
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Consumer law
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Warranty and Condition
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Liability of manufacturer
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Marketing Strategy
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Introduction to Supply and Demand
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The Marketing Mix
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The real purpose of advertising
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The marketing mix
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Market research made easy
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Gathering data
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Types of Customers
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Marketing to increase your turnover
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Selling
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Media Promotions
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Promotion element of the marketing mix
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Publicity and public relations
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Promotions
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Effective Advertising
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Structuring an advertisement or promotion
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Summary
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Promotional Materials
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Steps in Designeing Effective Promotions Strategy
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Advertising in the media
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Why do advertisers use magazines
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Copywriting in advertising
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Merchandising and displays
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Merchandising suggestions
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Signage and signposting
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Display advertising
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Free advertising
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Complaints
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Identifying Dissatisfaction
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Self-Evaluation
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Customer service
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Customer satisfaction
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Problem solving
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Pitfalls in problem solving
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Managing Membership Levels
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Memberships
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Managing Patron Numbers
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Determining an appropriate level of patronage
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Strategies to minimise patron loss and replace patrons
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Sponsorship & Fundraising
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Sponsorship for Profit
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Sponsorship for Charity/Goodness of Heart
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Advantages and disadvantages of sponsorship
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Getting sponsorship
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Managing Events
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Organising an event
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Publicity
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Pricing
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Shows and Exhibitions
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Success indicators
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Mitigating what can go wrong
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Community Participation
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Managing Promotional Activities
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Job specifications in marketing
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Revenue
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Fundraising events
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Grants
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Gifts and Donations
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Concessions
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Networking
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Writing a marketing plan
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Market Sensitive Recreation Services
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Product line decision and Product line length decision
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New products or services
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Service and Customer relations
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Manage results
COURSE AIMS
- To provide a basis for developing specific marketing related skills which will be developed throughout this course.
- Develop marketing strategies.
- Develop skills in dealing with the media to promote an organisation or service.
- Coordinate the production of different promotional materials.
- Coordinate the distribution of promotional materials.
- Deal with client complaints in a recreation enterprise.
- Monitor membership base to ensure retention of membership.
- Initiate and manage relationships with sponsors.
- Explain alternative methods of raising funds for a recreation event or service.
- Manage special events.
- Coordinate activities designed to increase public awareness of an organisation.
- Deliver approval for different promotional activities.
- Manage delivery of a service by a recreation, sport or fitness organisation.
WHAT YOU WILL DO IN THIS COURSE
The practical tasks you will complete in this course include the following:
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Visit retail outlets to observe the marketing used for a chosen recreational product.
- Conduct a market survey, of a properly
selected sample of customers, using a designed survey form, and
obtaining at least 20 responses.
- Develop a marketing plan, based on market survey results.
- Develop a promotional campaign for a chosen
recreational product of service. Write two press releases, for
recreation products or services, which you are familiar with. Suggest a
plan for the distribution of this press release.
- Contact three different publications which
advertise recreation services or products, and obtain information about
how to advertise.
Interview the management of a recreation facility (or people responsible for marketing).
- Investigate complaints within an organisation/enterprise in the recreation industry.
- Investigate the way membership is managed in two different recreation enterprises.
- Survey the membership of a recreation, fitness or sporting club, to determine attitudes towards services provided.
- Interview a sample of members and
leaders/staff from one of each of the following types of organisations;
to determine reasons why people join these different types of recreation
organisations.
- Contact your local government authority, and
determine any legal requirements which relate to fundraising for non
profit community recreation organisations, in your locality.
- Investigate the market strategies for different types of special events, in your locality.
- Conduct research to determine different publications which may be relevant to the sports, recreation and leisure industries.
Interview staff or clients of a recreation facility/enterprise with
the aim of developing procedures to implement improved services for a
specified facility.
- Go shopping. Take notice of how different
sales staff communicate with you. Note the techniques that use (verbal
and non-verbal), and how effective they are.
WHAT QUALIFICATION WILL I ACHIEVE FOR COMPLETING THIS COURSE?
This is an individual module course. Individual module courses usually require about 100 hours of study and can be taken on their own or as part of a larger programme of study.
If you wish to take an individual module course as a stand alone course, you can elect to sit an optional exam at the end of it.
If you successfully pass the exam and all assignments, you will receive a Statement of Attainment. You can take examinations at a time and location to suit you. If you enrol, you will be sent further information on how to arrange examinations at the end of the course.
If you do not wish to take the exam, you will receive a Course Completion letter when you have passed all assignments.
There is an assignment at the end of each lesson. So for example, if an individual module course contains ten lessons, you will need to complete ten assignments. Assignments can be sent to us via email, post or fax.
Other qualifications, such as certificates, diplomas etc may require examinations to be taken as part of the overall assessment process.
WHY DO THIS COURSE?
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To gain work or progress in the leisure industry.
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To improve sales and marketing in your leisure business.
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For personal or professional development.
WHAT NEXT?
Register to Study - Go to “It’s Easy to Enrol” box at the top of the page and you can enrol now OR
Get Advice – Email us at info@acsedu.co.uk OR
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