BECOME AN E-COMMERCE PROFESSIONAL
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Study in your own time and at your own pace.
- Learn from our highly qualified and experienced tutors.
- Develop skills to run a successful e-commerce business
- Ideal for managers, marketing managers and business managers
Comment from a Client
"Lay a Foundation for Doing Business Electronically" Clients... that have completed courses with ACS that we have spoken to, have all been extremely happy. Leanne & myself are more than happy with the assistance we received and the prompt attention." - Dynamic Workforce Solution
STARTING OUT IN AN E COMMERCE BUSINESS

Develop an outline e-commerce marketing strategy, using these headings to develop your ideas:
Who are your customers?
- products and services
- pricing
- sales and communications
- customer service
- distribution
- competitors
Use these three stages to move your business online:
- E-commerce Launch Plan
- E-commerce Promotion Plan
E-commerce launch plan
The E-commerce Launch Plan helps to promote the launch of your E-commerce initiative using:
- letters to existing customers
- advertising in local newspapers, on radio and in
- magazines read by potential customers
- articles and interviews on local radio and TV
- announcements on portals and community websites
E-commerce promotion plan
The E-commerce Promotion Plan is to promote your email and website addresses using:
- signage at your place of business
- stationery, business cards, fax forms
- cartons, boxes and packaging
- catalogues, brochures, manuals, fact sheets
- advertisements: print, radio, TV
Internet marketing plan
The Internet Marketing Plan covers the Internet activities which support your e-commerce strategy:
- email signature for your business
- email newsletters and product announcements
- website links to and from other websites and portals
- email enquiry buttons and forms
- incentives to use the website such as free information, specials, discounts
voluntary mailing and subscriber lists search engines and directories
Things to note:
- Never send spam
- Make sure your presence is reminded to customers. For example: Monthly newsletter, special offers etc
- Get links back to your site from other popular websites
- Make sure you record the outcome of your marketing campaigns to know which is successful and which is not.
- Spend your marketing budget according to the statistics

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