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PUBLISHING II - BWR202

Duration (approx) 100 hours
Qualification Statement of Attainment

Publishing Course

Study Advanced Publishing via Distance Learning

  • Learn more about the print and electronic media.
  • A useful qualification for anyone interested in publishing.
  • Study in your own time and at your own pace.
  • Learn from our highly experienced tutors.

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Learn to Publish newsletters, ezines, books; electronically....and more

The term ‘publishing’ conjures images of editors, proofreaders, printers, and the like, but the reality is that the publishing industry encompasses many different occupations and skills.

Publishers might employ any of the following:   Cost accountant, marketing representative, imprint manager, copy editor, production editor, proofreader, indexer, picture researcher, paste-up artist, plant supervisor, telemarketer, bindery supervisor, letterer, layout artist, human resources director, traffic controller, editorial assistant, freelance writer, technical editor, promotion manager, design supervisor, or others.

There are many different types of publishers. Most deal in hard copy or electronic publishing via the internet. Anything printed and disseminated can be described as a publication – a simple flyer or handout, a 500,000-copy-a-month magazine, a scholarly journal, an e-zine, a paper, a book. Anyone who engages in producing any of these documents for circulation might describe themselves as a publisher.

The processes in publishing vary for the type of media being published. A daily newspaper is usually a 12-hour process of intense planning, writing, coordinating and printing. A book is a much longer process.

Learn to Publish newsletters, ezines, books; electronically....and more

This course builds on Publishing I, covering the following:

  • The Publishing Process
  • Print Media, Electronic Media
  • Law and the Media: Copyright, International vs National Law, Defamation, Blasphemy, Criminal Libel, Contract Law, Right to Privacy, Reporting Restrictions, Internet, CD/Film and Other Electronic Media
  • Ethics and Morality: Professional Code of Conduct, Prejudice (Cultural, Economic, Political); Statistics, Digital/Photo Manipulation; War; Crime; Censorship and Freedom;
  • Maintaining Impartiality; Importance of Accuracy.
  • Production Systems I: From Writing to Printing
  • Layout for Print Media
  • Media Advertising
  • Marketing and Distribution Systems: Print, Electronic Media

Lesson Structure

There are 8 lessons in this course:

  1. The Publishing Process
    • The launch meeting
    • Copyediting
    • Co-authored volumes
    • Edited volumes
    • Design and cover
    • Proof review
    • Special for edited volumes
    • Front matter
    • Index
    • Printing and binding
    • Printing process
  2. Law and the Media
    • Copyright
    • Defamation
    • Blasphemy
    • Seditious libel
    • Criminal libel
    • Contract law
    • Right to privacy
    • Reporting restrictions
    • Law and the internet
    • Publishing on the web
    • How material is published online
  3. Ethics and Morality
    • Code of conduct
    • Maintaining impartiality and accuracy
    • International federation of journalists
    • Interpreting a code of conduct
    • Censorship in wartime
    • Manipulation of digital images
  4. Production Systems I -from writing to printing
    • Production processes in publishing
    • Terminology
    • Types of editing: baseline editing, medium copy editing, heavy copy editing
    • Developmental editing
    • Production editing
    • Information Design architecture
  5. Production Systems II
    • Producing a newsletter
    • Mapping the process (step by step)
    • Printing -digital printers, offset printers, photocopying, etc
    • Binding
    • Publishing an ezine
    • Web site optimisation
    • Search Engine Optimisation (SEO)
    • Web analytics
    • Publishing a novel
    • Management structures in the publishing industry
    • Production meetings
    • Work roles in the Publishing industry
    • What does an editor do
  6. Layout for Print Media
    • The graphic designer
    • Layout and design
    • Page layout
    • Desk top publishing
    • Software options (eg. QuarkXpress, Adobe in design, Adobe page maker)
    • Image drawing or Illustration
    • Image manipulation
  7. Media Advertising
    • Advertising in the media
    • Positioning, size and colour of advertising
    • Copywriting for advertisements
    • The purpose of advertising
    • Analysis of advertising copy
    • Summary skills
  8. Marketing and Distribution Systems - Print and Electronic Media
    • Magazine articles
    • Marketing a publication
    • Promotion and the launch
    • Distribution
    • The physical distribution
    • Distributing free free publications
    • Subscription selling

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

AIMS

  • Develop a better understanding of the nature and scope of processes in a variety of different types of publishing workplaces.
  • Discuss the law in relation to the media, whether as a journalist, editor or publisher.
  • Discuss the basics of Ethics and Morality in relation to Publishing.
  • Explain the Production Systems of publishing from writing to printing.
  • Describe the scope of work involved in layout and design requirements for the Print Media.
  • Explain what Media Advertising is and understand the processes for publishing advertising content.
  • Describe the marketing and Distribution of published items as well as those through Electronic Media.

 

Duration:  100 hours

 

 

 

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Meet some of our academics

Dr. Gareth PearceGraduated from the University of Nottingham in 1982 with a B.Sc.(Hons) in Animal Science. Between 82 and 85 worked as Research Assistant and Demonstator in Animal Science at the University of Leeds. Over more than 30 years he has furthered his studies, obtaining eight significant university qualifications including degrees in Veterinary Science, Wildlife Conservation and Animal Behaviour. Gareth has significant teaching experience around the world as a faculty member at eight different universities including Associate Professor at Murdoch University and Director of Studies in Veterinary Science at Cambridge University. He has over 100 prestigious research papers published, and enjoys an outstanding international reputation in the fields of animal and veterinary science.
Maggi BrownMaggi is regarded as an expert in organic growing throughout the UK, having worked for two decades as Education Officer at the world renowned Henry Doubleday Research Association. She has been active in education, environmental management and horticulture across the UK for more than three decades. Some of Maggi's qualifications include RHS Cert. Hort. Cert. Ed. Member RHS Life Member Garden Organic (HDRA) .
Cheryl McLardyA scientist, teacher, writer and animal scientist, with more than 20 years experience including: Sports Horse Stud Groom, Stable Manager, Yard Manager, Equine industrial Training Manager, FE Distance Learning Manager. Cheryl has travelled widely, working in England, Scotland, Australia and New Zealand; and is now based in Scotland. She holds a Bachelor of Science (Hons), Higher National Diploma in Horse Management, and a City and Guilds Teaching Certificate.
Tracey Jones (writing)Tracey has enjoyed creative writing since she was a child. She has had several short stories published and a novella. She is also a keen writer of children's stories and poetry. She has also written many academic and non-fiction books in the fields of psychology, sociology, child development, writing and marketing.


Check out our eBooks

English GrammarThe English Grammar ebook can be a great reference for students, people who are learning English and anybody who writes anything- ever. The English Grammar ebook takes grammar back to basics to help confirm correct use of grammar. Topics that are covered within this course include 1/ Introduction- the components of language, 2/ Types of words, 3/ Punctuation, 4/ Upper and lower case, abbreviations, numbers, bullet points and 5/ Using words together.
Professional WritingProfessional writing is any writing that you are being paid for. It can include fiction writing, a best-selling book, articles in a magazine, articles in a newspaper, blogs for companies, technical manuals or procedure manuals, copy for catalogues, newsletters, text books and other academic material and so on.
Creative WritingThe Creative Writing ebook can be useful for writing students or even professional writers to help improve their writing techniques and skills. The Creative Writing ebook is a fabulous starting point for budding writers. The topics that are covered within this book are an introduction to creative writing, Methodology and technique- the building blocks of writing, Genres, Creative non-fiction, creative writing techniques, developing your skill, building your career and a Glossary.