COURSE STRUCTURE AND CONTENT

There are 9 lessons in this course:

 1.  Scope and Nature of Event Management

• What is Event Management.
• Planning an Event or Conference.
• When to Run an Event.
• Other factors.
• Where to Hold an Event.
• Event Management Companies.
• Planning Example - A Christmas Party.

2. Developing the Concept

• Naturally Occurring Events.
• Creating New and Original Events.
• Planning a Party in a Home.
• Making Decisions.
• Contingencies.
• Hiring Equipment.
• Fire at Events (BBQ’s, Bonfires, Fire Pits, Braziers, Torches, Fireworks).
• Safety.
• Planning a Public Event.
• Evaluation Checklist.

3. Physical and Human Resources

• Volunteers.
• Managing Staff.
• Leadership.
• Giving Orders and Instructions.
• Communicating Change.
• Forming a Team.
• Types of Team Members.
• Elements of a Team.
• Dealing with Problems in Teams.
• Nurturing a Team.
• Committees.
• Guidelines for Planning a Show or Exhibition.
• Hiring Tradesmen.
• Choosing an Event Location.
• Décor.
• Equipment.
• Entertainment.
• Choosing a User-Friendly Site.
• Lighting.
• Car Parking and Transport.

4. Project Logistics

• Contingencies.
• Traffic Management.
• Toilets and Locker Rooms.
• Security Lighting.
• Legal Liability.
• Understanding Legal Requirements and Controls.
• Negligence.
• Local Government and Liability.
• Minimising Risk.

5. Marketing an Event

• Target Audience.
• Publicity.
• Public Relations.
• Sponsorship.
• Developing a Business Plan.
• Key Strategy.
• Business Priority.
• Action Plan.
• Marketing Strategy.
• Business Reviews.
• Marketing.
• Advertising.

6. Financial Management

• Types of Budgets.
• Budgeting an Event.
• Cash Flow.
• Controlling Cash.
• Cash Cycle.
• Liquidity.
• Financial Decisions.
• Budget Performance Reports.
• Improving Profit.
• Reducing Costs.
• Controlling Expenditure.

7. Risk Management

• Risk Reduction.
• Managing Risk.
• Sensitivity Analysis.
• Quality Systems.
• Contingency Planning.
• Catering for People Overload.
• Managing Slippery Surfaces.
• Identifying Risk.
• Workplace Policy.
• Risk Control Methods.
• Business Law.
• Legal Rights and Obligations.
• Consumer Protection.
• The Law and Employees.
• Dispute Management.
• Duty of Care.

8. Staging the Event

• Theme of an Event.
• Venue Choice.
• Audience and Guests.
• Ticketing.
• The Stage.
• Power, Lights, Sound.
• Catering.
• Performers.
• Crew.
• Hospitality.
• Recording an Event.
• Contingencies.
• Crowd Control.

9. After the Event

• Measuring Success.
• Dealing with Complaints.
• Cleaning Up.
• Repairing Lawns.
• Evaluation Checklist.

COURSE AIMS

• Identify the various tasks which are involved in the management of a variety of different types of events.
• Explain how a range of different types of events are initiated and planned.
• Determine the human and physical resources required to deliver different types of events.
• Determine how physical and human resources will be organised in preparation for staging an event, in order that needs are appropriately catered for.
• Develop a marketing plan for an event.
• Develop a Financial Management Plan for an Event.
• Develop a series of Risk management procedures to minimize the impact of different types of problems including financial, legal, marketing, crowd control, food services, and hygiene.
• Describe the way in which facilities and services are managed during the actual delivery of an event.
• Review an event after its delivery.

What is Event Management?

Event management is the process of making an event happen, from planning to the staging of the event to the conclusion of the process.

Event managers need to have a firm understanding of the event planned and the reasons for holding it: the What, Where, Why and Who?

• What type of event is to be held and what is the budget?
• Where is it to be held?
• Why is the event being held?
• Who is the event being held for, who are the supporters, and who is to be involved?

A well-managed event will meet the needs of its patrons. Private clients who use event managers to plan and implement their event will often have pre-set ideas on how the event should be run and may have very high expectations. They pay the Event Manager to ensure that all their ideas will work, and the event lives up to their expectations. They may also expect the organiser to come up with a range of innovative and interesting ideas. This requires skills beyond those of an organisational and management nature.

An example may be a birthday party for a very wealthy client. The client may expect the Event Manager to show an extraordinary depth of imagination i.e. in the decorations used, the layout of the room, the menu planning and so on. The wealthy client may want the ‘party to beat all parties.’ Second best may not be good enough.

It is wise for the event manager, irrelevant of the size and nature of the event, to use the approach: ‘That’s good enough’ is not good enough. Aim for excellence. Developing an excellent reputation is the best way to ensure ongoing work.

Event management also includes planning and organizing the supply of equipment, materials and services well ahead of time. Careful planning enables the use of alternative resources should any of these resources prove be to be difficult to obtain.

Promoting the event is also important and will encourage attendance. Even a visually pleasing pamphlet or leaflet to promote the event will go a long way to encourage people to attend. Promotions should begin well in advance of the event, as that will give people the opportunity to attend by planning their lives around the event. 

• Create publicity well ahead of time will allow marketing to be effective with a good ‘lead in time’
• Advertising should be booked well in advance i.e. advertisers sell space many months before publication.
• People travelling from other cities or regions will need to organise their commitments and plan for accommodation, transport or any other needs with ample time.

What Are the Advantages of Studying with ACS Distance Education?

• You can start at any time to suit you.
• The courses are self-paced.
• You can study when and where suits you. They are flexible to fit in around you and your lifestyle.
• Keep up to date on your learning.
• Update your CV.
• It is not just a course, it is a package of learning that includes – course notes, tutor feedback, self-assessment tests, research tasks and assignments.
• Our tutors are all experts in their field, with years of experience in their field.
• They are also keen and enthusiastic about their subject and enjoy working with students to improve their knowledge and skills.
• Courses are also updated regularly to meet the demands of the changing needs for knowledge and to keep our courses up to date.

What Next?

If you are interested in Event Management or want to progress your career in this exciting area, then our Event Management course will provide a great foundation for your development.

• This course is great starting point for those wishing to develop a career in Event Management.
• Develop your knowledge and skills in the planning, organisation and management of events.
• Whether you want to start your own event management business or become an event manager for someone else, this course will give you the foundation you need.

Learn to plan, organise and manage successful events.

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