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FARM TOURISM BTR205

Duration (approx) 100 hours
Qualification
Statement of Attainment

Why Study Farm Tourism?

Ever wondered where your milk comes from? Well, the good news is there is probably an agribusiness nearby that will show you exactly how it’s done and maybe give you a taste along the way! Agritourism is the combination of tourism and agribusiness, where people can experience, learn, taste, and see how products are grown and manufactured. Tourism itself is tricky business, but so is agriculture. By combining the two into experiential opportunities, farmers and rural communities can benefit from diversified income while visitors can enjoy all the sights and sounds that visiting rural and farming communities offers.

Who Is This Course Suitable For?

This course is suitable for anyone wanting to set up their own farm tourism business.

Or you might already be working for a farm tourism business and want to expand your skills, knowledge and job opportunities.

What Will You Learn in This Course?

This 100-hour course explores all the aspects of agritourism you might need to consider starting your own venture or just appreciate the technical side of business. For example, marketing, promotion, planning, customer care and facilities considerations. 

This course is suitable for professional/career development, CPD or personal interest.

It's easy to enrol...

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COURSE STRUCTURE AND CONTENT

There are 8 lessons in this course:

1. The Scope and Nature of Rural and Agricultural Tourism

  • Background and History of Farm Tourism
  • Forms of Agribusiness for Managers and Farmers
  • Agritourism Beyond the Farm
  • Types of Agricultural Tourism
  • Possible Issues
  • Animal Welfare

2. Creating an Agritourism Setting

  • Planning Your Offering
  • Resource Management
  • Selecting Target Markets – Market Segmentation
  • Marketing Approaches
  • Legal and Health & Safety Requirement

3. Managing an Agritourism Business

  • Managing the Physical Resources
  • Managing People
  • Setting up and Running a Farm Shop

4. Agricultural Tourism Accommodation

  • Styles of Accommodation
  • Costing Accommodation
  • Maintenance
  • Farm Tours and Activities
  • Identifying Major Target Groups
  • Tours Within the Farm
  • Tour Schedules and Bookings

5. Designing and Conducting Tours and Activities

  • Creating and Delivering Activities
  • Creating Activities Outside the Farm – Mobile & Online

6. Agritourism Events

  • Types of Agricultural Events
  • Planning for an Agricultural Event
  • Phases of Delivering an Agricultural Event
  • Dealing with Event Issues
  • Managing Visitor Access

7. Marketing and Promoting an Agritourism Business

  • Introduction to Customer Relationships
  • Customer Care Policy
  • Customer Care – Levels of Involvement
  • Effective Communication
  • Dealing with Complaints
  • Self-Evaluation
  • Maximising Customer Service
  • Importance of Market Research
  • Analysing Costs and Benefits

8. Special Project - PBL – Design a Farm Tour Activity Problem-Based Learning Project 

COURSE AIMS

  • Determine agritourism prospects for a property or wider community in a rural area.
  • Identify and plan development of potential agritourism attractions.
  • Explain critical tasks that require management in an agritourism enterprise.
  • Compare options for providing accommodation facilities and services for agricultural tourism.
  • Explain some of the considerations for designing and conducting various activities for agricultural tourism, including farm tours.
  • Explore the diverse activities possible for agritourism and your region and globally.
  • Identify the most appropriate agritourism marketing tools to effectively promote your business.
  • Create and present a plan with specific strategies for integrating an element of farm tourism into the operation of an existing agricultural business.

WHAT YOU WILL DO

  • Find and investigate marketing materials that promote agritourism.
  • Observe behaviours of the animals in agritourism and consider the animal welfare.
  • Identify potential hazards in agribusiness including how event organisers mitigate hazards.
  • Perform a S.W.O.T.  analysis to help identify the events Strengths, Weaknesses, Opportunities and Threats in an agritourism business.
  • Investigate the creation, sales or service of a food product related to an agribusiness, such as a café, food truck or road-side stall.
  • Research how and where you might go to recruit staff for your business including seasonal workers such as backpackers or fruit pickers.
  • Consider the physical and safety resources required to run an agribusiness.
  • Identify utilities and furnishings that you both consider to be essential and non-essential.
  • Identify of costs associated with the accommodation (budget, intermediate and luxury) and estimate amounts for each.
  • Explore and experience virtual or mobile farm tour activities.
  • Create a mind map for an agritourism event that you would like to run.
  • Identify the apparent success of an agritourism attraction based on observations such as potential income and public interest.
  • Research examples of advertising for agribusiness events in your area (billboards, signs, pamphlets, tv or radio advertisements, email etc) and conduct a cost benefit analysis, considering things like longevity, reach, target audience and monetary cost.
  • Integrate theoretical information to derive sensible solutions to potential problems involved in integrating farm tourism.

What Are the Advantages of Studying with ACS Distance Education?

  • You can start at any time to suit you.
  • The courses are self-paced.
  • You can study when and where suits you. They are flexible to fit in around you and your lifestyle.
  • Keep up to date on your learning.
  • Update your CV.
  • It is not just a course, it is a package of learning that includes – course notes, tutor feedback, self-assessment tests, research tasks and assignments.
  • Our tutors are all experts in their field, with years of experience in their field.
  • They are also keen and enthusiastic about their subject and enjoy working with students to improve their knowledge and skills.
  • Courses are also updated regularly to meet the demands of the changing needs for knowledge and to keep our courses up to date.

What Next?

Set up your own farm tourism business.

Or improve your job and career prospects in farm tourism.

Start this in-depth course to gain a detailed and thorough understanding of farm tourism.

You can enrol today by clicking the “Enrol Now” button above.

Or

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Courses can be started anytime from anywhere in the world!

Meet some of our academics

Melissa LeistraBachelor Education, Masters Human Nutrition
Alison Pearce (general)P.G.Cert. Ed., M.Ecotourism, S.Sc. (Hons). Alison has held many positions including: University Lecturer, Writer, Quality Assurance Manager, Research Technician, Vet Nurse and stockwoman. Over 30 years industry experience, mostly in Australia and the UK.. Alison originally graduated with an honors degree in science from university and beyond that has completed post graduate qualifications in education and eco-tourism. She has managed veterinary operating theatre, responsible for animal anaesthesia, instrument preparation, and assistance with surgical techniques and procedures.
Cheryl McLardyA scientist, teacher, writer and animal scientist, with more than 20 years experience including: Sports Horse Stud Groom, Stable Manager, Yard Manager, Equine industrial Training Manager, FE Distance Learning Manager. Cheryl has travelled widely, working in England, Scotland, Australia and New Zealand; and is now based in Scotland. She holds a Bachelor of Science (Hons), Higher National Diploma in Horse Management, and a City and Guilds Teaching Certificate.


Check out our eBooks

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