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GARDEN TOURISM BTR303

Duration (approx) 100 hours
Qualification
Statement of Attainment

 

Learn About Garden Tourism!

Learn how to plan, develop, manage and market:

  • Garden tourism destinations
  • Gardening events
  • Garden tours
  • Gardening activities in the context of garden tourism

Garden tourism is a form of niche tourism which makes up a significant and large part of the global tourism industry.

Learn about the significance of garden tourism and how to successfully plan, develop and manage garden tourism destinations, gardening events and garden tours.

It's easy to enrol...

1
Select a learning location:
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Select a payment plan:

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4

COURSE STRUCTURE AND CONTENT

There are 9 lessons as follows:

1. Scope And Nature Of Garden Tourism

  • Types Of Gardens
  • The Place Of Gardens In Broader Tourism
  • Who Visits Gardens Or Garden Events and Why
  • Problems

2. Garden Destinations

  • Financial Viability
  • Types Of Tourist Attractions - Places
  • Garden Events
  • Add On Income

3. Creating And Managing A Destination

  • What Makes A Viable Garden Tourism Destination?
  • Planning A Destination
  • Locations, Regions, Countries
  • Managing A Destination

4. Garden Events

  • What Type Of Garden Event?
  • When To Conduct The Event?
  • Where To Conduct The Event?
  • Finalising Your Plan
  • Non-Garden But Related Events

5. Creating and Managing Garden Events

  • Phase 1 - Preparation
  • Phase 2 - Detailed Planning and Development
  • Phase 3 - Evaluation
  • Initiating A Garden Event
  • Set Up And Pack Up/Knockdown
  • Event Issues
  • Managing Visitor Access
  • Expo Stands

6. Garden Activities

  • Creating The Concept - What Garden Activities Could Be Delivered?
  • Planning Your Garden Activities - The Organisation
  • Delivering Garden Activities

7. Garden Tours

  • Why Create Garden Tours?
  • Part-Day and Day Tours
  • Creating Tour Packages
  • Insurance
  • What Comes Next?
  • Self-Guided Tours

8. Conducting Garden Tours

  • What Are You Featuring?
  • The Logistics Behind The Tour
  • Delivering The Tour
  • At The End Of The Tour

9. Marketing Garden Tourism

  • Getting Started
  • Marketing And Communication Approaches
  • Virtual Tours
  • Intermediaries
  • The Marketing Cycle

COURSE AIMS

  • Discuss the significance of gardens and gardening to tourism.
  • Identify the nature and scope of destinations that a garden traveller might consider visiting when travelling.
  • Determine, plan, develop and manage viable garden tourism destinations.
  • Determine the viability of a garden event and its components.
  • Explain how a gardening event can be successfully created and managed.
  • Explain the organisation and delivery of a range of gardening activities, in the context of garden tourism.
  • Explain how to plan garden tours.
  • Explain how to conduct a garden tour.
  • Determine effective marketing strategies for different garden tourism products. 

 

Why Study with ACS?

Design your own learning pathway.

Study at your own pace, from anywhere, at any time. 

Receive prompt, expert support from our team of committed and friendly tutors.

Your learning is our priority. We are flexible and adaptable to meet your educational needs!

 

Enrolling is easy - just go to the top of this page and select your study method and payment option.

If you have any questions about studying with ACS, or want to know more about any of our courses, get in touch with our specialist tutors today. They will be happy to answer your questions and look at different study options to fit in with your goals.

 
Courses can be started anytime from anywhere in the world!



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