STARTING OUT IN AN E COMMERCE BUSINESS
Develop an outline e-commerce marketing strategy, using these headings to develop your ideas:
Who are your customers?
- products and services
- pricing
- sales and communications
- customer service
- distribution
- competitors
Use these three stages to move your business online:
- E-commerce Launch Plan
- E-commerce Promotion Plan
- Internet Marketing Plan
E-commerce launch plan
The E-commerce Launch Plan helps to promote the launch of your E-commerce initiative using:
- letters to existing customers
- advertising in local newspapers, on radio and in
- magazines read by potential customers
- articles and interviews on local radio and TV
- announcements on portals and community websites
E-commerce promotion plan
The E-commerce Promotion Plan is to promote your email and website addresses using:
- signage at your place of business
- stationery, business cards, fax forms
- cartons, boxes and packaging
- catalogues, brochures, manuals, fact sheets
- advertisements: print, radio, TV
Internet marketing plan
The Internet Marketing Plan covers the Internet activities which support your e-commerce strategy:
- email signature for your business
- email newsletters and product announcements
- website links to and from other websites and portals
- email enquiry buttons and forms
- incentives to use the website such as free information, specials, discounts
voluntary mailing and subscriber lists search engines and directories
Things to note:
- Never send spam
- Make sure your presence is reminded to customers. For example: Monthly newsletter, special offers etc
- Get links back to your site from other popular websites
- Make sure you record the outcome of your marketing campaigns to know which is successful and which is not.
- Spend your marketing budget according to the statistics
What Are the Advantages of Studying With ACS Distance Education?
- You can start at any time to suit you.
- The courses are self-paced.
- You can study when and where suits you. They are flexible to fit in around you and your lifestyle.
- Keep up to date on your learning.
- Update your CV.
- It is not just a course, it is a package of learning that includes – course notes, tutor feedback, self-assessment tests, research tasks and assignments.
- Our tutors are all experts in their field, with years of experience in their field.
- They are also keen and enthusiastic about their subject and enjoy working with students to improve their knowledge and skills.
- Courses are also updated regularly to meet the demands of the changing needs for knowledge and to keep our courses up to date.
What Next?
High quality IT, marketing and ecommerce skills are in high demand worldwide.
If you would like to become knowledgeable in ecommerce to set up your own business or to enhance your career prospects, this Associate Diploma in Ecommerce could be the one for you!
You can enrol today by clicking the “Enrol Now” button above.
Or
Click here to ask a Question
Or Request a Prospectus Here.