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PUBLISHING III (BUSINESS PRACTICES) - BWR303

Duration (approx) 100 hours
Qualification
Statement of Attainment

Why Study Commercial Non-Fiction Publishing?

The non-fiction book market is a large section of the publishing market. Non-fiction book sales are higher than fiction book sales year after year. Trends come and go within the publishing industry, but currently, the non-fiction market significantly outweighs the fiction publishing market.

This course provides you with the opportunity to focus specifically on the publishing of non-fiction books, eBooks, articles, newsletters, ezines etc. 

It is a great way to improve your CV and expand your career opportunities.

Who Is This Course Suitable For?

The course is suitable for –

  • People who are already working in the publishing or editing industries who would like to learn more about the non-fiction market.
  • People who would like to gain work in the publishing or editing industry and want to demonstrate their commitment by studying publishing.
  • Writers who want to learn more about the publishing industry.

What Will You Learn In This Course?

During the course, you will learn more about –

  • The non-fiction publishing industry and market.
  • Planning a publication.
  • Starting a publication.
  • Costing publications.
  • Managing resources.
  • Managing writers.
  • Managing production.

This course is suitable for professional/career development, CPD or personal interest.

It's easy to enrol...

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COURSE CONTENT

There are seven lessons in this module/course as follows:

  1. What to publish in commercial non-fiction
    • The difference between non-fiction and commercial non-fiction
    • Using strong voice and narrative
    • Types of non-fiction
    • Non-fiction genres
    • Using reader interest and expectations to help decide what to publish
    • Identifying a perceived need
    • Using cost and profit-making potential to make decisions
  2. Planning a New Publication: Developing a Non-Fiction Book Proposal
    • Why self-publishers need a book proposal
    • Considering the publisher/business perspective
    • What the author wants vs. what the reader wants
    • Questions to ask and answer in the book proposal
  3. Starting the publication process
    • Editing and proofreading
    • Typesetting
    • Standard book sizes
  4. Financial Management and Costing a Publication
    • Overview of potential outside services required for self-publishing
    • Print vs eBook
    • Market analysis for publishing in print
    • Competitor analysis
    • Estimating initial print run
    • Creation costs
    • Production costs
    • Marketing costs
    • Distribution costs
    • How royalties work
  5. Managing Resources and Expectations
    • Comparing resources for print vs eBooks
    • Print on demand
    • Just-in-time printing
    • Overview of print expenses
    • Resources required for eBook publishing
    • Analysing the market
    • Developing a business plan
    • Business plan framework
  6. Risk Management
    • Financial Risks
    • Scalability and Risk Management
    • Production
    • Copyright
    • Legal risks
    • Protecting intellectual property, including DRM and IRM
  7. Managing Writers and Illustrators in the Freelance Market
    • Types of freelancers and their services
    • Working with publishers, writers, and illustrators
    • Why authors choose to write
    • Specialist professionals and consultants
  8. Managing Production, Distribution, and Author Promotion
    • Sales agencies, PR, and conferences
    • Establishing an author platform
    • Networking
    • Social media
    • Media releases
    • Timing of production and distribution
    • Quality control
    • Marketing approaches, including total market approach, market segmentation, and developing the marketing mix

AIMS

  • Discuss the important considerations that affect the decision of what to publish.
  • Describe the process of planning the publication of a non-fiction book.
  • Discuss the financial requirements to produce a new publication.
  • Develop procedures for managing staff, freelancers and other resources in a self-publishing business.
  • Demonstrate insight into the different types of potential risks in a publishing business, including legal and financial risks.
  • Develop an improved capacity to work effectively with colleagues in the publishing industry.
  • Develop procedures for the management of production, and distribution of a publication.

What Next?

You can enrol today by clicking the “Enrol Now” button above.

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Click here to contact a writing tutor.

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Courses can be started anytime from anywhere in the world!

Meet some of our academics

Alison Pearce (general)P.G.Cert. Ed., M.Ecotourism, S.Sc. (Hons). Alison has held many positions including: University Lecturer, Writer, Quality Assurance Manager, Research Technician, Vet Nurse and stockwoman. Over 30 years industry experience, mostly in Australia and the UK.. Alison originally graduated with an honors degree in science from university and beyond that has completed post graduate qualifications in education and eco-tourism. She has managed veterinary operating theatre, responsible for animal anaesthesia, instrument preparation, and assistance with surgical techniques and procedures.
Dr. Gareth PearceGraduated from the University of Nottingham in 1982 with a B.Sc.(Hons) in Animal Science. Between 82 and 85 worked as Research Assistant and Demonstator in Animal Science at the University of Leeds. Over more than 30 years he has furthered his studies, obtaining eight significant university qualifications including degrees in Veterinary Science, Wildlife Conservation and Animal Behaviour. Gareth has significant teaching experience around the world as a faculty member at eight different universities including Associate Professor at Murdoch University and Director of Studies in Veterinary Science at Cambridge University. He has over 100 prestigious research papers published, and enjoys an outstanding international reputation in the fields of animal and veterinary science.
Jade SciasciaBiologist, Business Coordinator, Government Environmental Dept, Secondary School teacher (Biology); Recruitment Consultant, Senior Supervisor in Youth Welfare, Horse Riding Instructor (part-completed) and Boarding Kennel Manager. Jade has a B.Sc.Biol, Dip.Professional Education, Cert IV TESOL, Cert Food Hygiene.
Tracey Jones (writing)Tracey has enjoyed creative writing since she was a child. She has had several short stories published and a novella. She is also a keen writer of children's stories and poetry. She has also written many academic and non-fiction books in the fields of psychology, sociology, child development, writing and marketing.


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