MANAGING INNOVATION BBS209

Duration (approx) 100 hours

Qualification

Statement of Attainment

Online Course

Learn Innovation Management

Innovation is a process. It is about bringing ideas to fruition. This process usually begins with a problem to solve. Sometimes, the problem is centred around an issue, process, or consumer need. Other times, the problem is centred around a company or creator. The origin of the problem will affect the way it is addressed, and the type of innovation needed.

Innovation is important for businesses because it is a key part of remaining agile in ever-changing environments. This is especially important as we move into more technologically demanding times where competition may grow rapidly, particularly as the cost of outsourcing and automating labour decreases.

Studying the innovation process enables us to:

Identify customer needs.
Observe trends.
Develop competencies.
Obtain finances.

Innovative people are usually successful people.

Get skills to manage innovation successfully

Study this course to:

Discover how innovation offers businesses opportunities to improve return on investment (ROI).
Increase productivity.
Differentiate organisations or products from the current market.
Develop a competitive advantage
Improve company outcomes and culture.

This managing innovation course will empower you with knowledge relevant for success in small business.

It is also valuable for business development and for encouraging creative thinking to apply innovation in your everyday life.

It's easy to enrol...

Select a learning location: *

Within UK

Outside UK

Select a payment plan: *

Plan A: 1 payment of £490.00

Plan B: 2 payments of £264.00

Select a learning method *

Online

Offline (supplied on USB Stick)

COURSE CONTENT

Nine lessons as outlined below:

Lesson 1: Scope and Nature of Innovation

Innovation VS Improvement
Why Innovate?
Types of Innovation
Adoption of Innovations
Developing Innovative Products or Services
Models of Innovation

Lesson 2: Creative Thinking

Creativity and Innovation
What is Creative Thinking
What Make Employees Creative
Ways to Improve Creativity
Creative Thinking VS Critical Thinking

Lesson 3: Design Thinking

Design Thinking and Innovation
Design Thinking Process
Association with Innovation
Applications of Design Thinking

Lesson 4: The Process

Innovation Process
Continuing Innovation
Case Study

Lesson 5: Managing Risk and Problems

Managing Risk
Risks Associated with Innovation
Scaling Innovation
Enhancing Employee Innovation
Innovative Identification of Risks and Risk Management

Lesson 6: Types of Innovation

Innovation Types
Innovation Matrix
The Innovation Lifecycle

Lesson 7: Prototyping

Why ProtoType?
Product Failures
Types of Prototyping

Lesson 8: Journey Mapping

How to Write a Journey Map

Lesson 9: Implementation

Pilot Testing
Planning
KPIs and Tracking
Roll Out, Bringing to Market
Benefit Realisation

Course Aims

Explain what innovation is, types of innovation, and how it may be used.
Define creative thinking and explain its association with innovation.
Explain design thinking and its association with innovation.
Describe innovation as a process and its application to organisations.
Identify risk management strategies required when formulating new innovative products or services.
Explain different types of innovation.
Explain the purpose of journey maps as a tool in understanding consumer behaviour.
To explain how innovations are implemented

What you will do in this course?

Talk to someone who is responsible for a team (e.g. business owner, manager or supervisor) about the role of creativity within their business.
Create a Creativity Matrix.
Talk to a local business owner about the process they apply when wanting to innovate.
Investigate how different industries could benefit from applying design thinking.
Explore how a business you are familiar with or researched has launched an innovated product or service.
Create a SWOT analysis
Consider how employees would feel if there were to be innovations introduced into their place of work.
Consider the innovation life cycle, talk to 2 family members, colleagues, or friends about where they enter the cycle when innovations appear on the market.
Create a journey map for yourself or a friend as a customer purchasing a new car.
Evaluate their buyer journey processes and consider the types of customers they are aiming for.
Discuss how would you approach implementation of a wearable technology device including the pilot, tracking metrics and at what stage you would be confident to proceed with the rollout.