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Duration (approx) 100 hours
Qualification Statement of Attainment

Learn to develop strategies to market recreation facilities or services. 

Study Leisure Management (Marketing) online or by eLearning

The course shows you how to:

  • Develop marketing and promotions to maintain or increase business.
  • Manage the delivery of a service to ensure customer satisfaction.
  • Monitor a membership database to ensure return business and

  • Manage complaints.







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Learn to Promote and Sell Leisure Services and Products.

  • Study Leisure Management (Marketing) online or by eLearningStudy Leisure Management (Marketing) online or by eLearningFor those working or who want to work in the leisure industry.
  • Improve sales and marketing of events, facilities, services and equipment.
  • Takes this course for Professional Development, Business Training, Career Change or Enhancement.
  • Course Duration: 100 hours of self paced study.  Start at any time.  Study where and when you want to.


The course is divided into 10 lessons as follows:

  1. Introduction to Marketing
    • Marketing and leisure industry introduction
    • The marketing mix and the managing the marketing effort
    • What makes people buy
    • Marketing law
    • Consumer law
    • Warranty and Condition
    • Liability of manufacturer
  2. Marketing Strategy
    • Introduction to Supply and Demand
    • The Marketing Mix
    • The real purpose of advertising
    • The marketing mix
    • Market research made easy
    • Gathering data
    • Types of Customers
    • Marketing to increase your turnover
    • Selling
  3. Media Promotions
    • Promotion element of the marketing mix
    • Publicity and public relations
    • Promotions
    • Effective Advertising
    • Structuring an advertisement or promotion
    • Summary
  4. Promotional Materials
    • Steps in Designeing Effective Promotions Strategy
    • Advertising in the media
    • Why do advertisers use magazines
    • Copywriting in advertising
    • Merchandising and displays
    • Merchandising suggestions
    • Signage and signposting
    • Display advertising
    • Free advertising
  5. Complaints
    • Identifying Dissatisfaction
    • Self-Evaluation
    • Customer service
    • Customer satisfaction
    • Problem solving
    • Pitfalls in problem solving
  6. Managing Membership Levels
    • Memberships
    • Managing Patron Numbers
    • Determining an appropriate level of patronage
    • Strategies to minimise patron loss and replace patrons
  7. Sponsorship & Fundraising
    • Sponsorship for Profit
    • Sponsorship for Charity/Goodness of Heart
    • Advantages and disadvantages of sponsorship
    • Getting sponsorship
  8. Managing Events
    • Organising an event
    • Publicity
    • Pricing
    • Shows and Exhibitions
    • Success indicators
    • Mitigating what can go wrong
    • Community Participation
  9. Managing Promotional Activities
    • Job specifications in marketing
    • Revenue
    • Fundraising events
    • Grants
    • Gifts and Donations
    • Concessions
    • Networking
    • Writing a marketing plan
  10. Market Sensitive Recreation Services
    • Product line decision and Product line length decision
    • New products or services
    • Service and Customer relations
    • Manage results


  • To provide a basis for developing specific marketing related skills which will be developed throughout this course.
  • Develop marketing strategies.
  • Develop skills in dealing with the media to promote an organisation or service.
  • Coordinate the production of different promotional materials.
  • Coordinate the distribution of promotional materials.
  • Deal with client complaints in a recreation enterprise.
  • Monitor membership base to ensure retention of membership.
  • Initiate and manage relationships with sponsors.
  • Explain alternative methods of raising funds for a recreation event or service.
  • Manage special events.
  • Coordinate activities designed to increase public awareness of an organisation.
  • Deliver approval for different promotional activities.
  • Manage delivery of a service by a recreation, sport or fitness organisation.



Change your life - advance your career or business with ACS Distance Education

The practical tasks you will complete in this course include the following:

  • Visit retail outlets to observe the marketing used for a chosen recreational product.
  • Conduct a market survey, of a properly selected sample of customers, using a designed survey form, and obtaining at least 20 responses. 
  • Develop a marketing plan, based on market survey results.
  • Develop a promotional campaign for a chosen recreational product of service. Write two press releases, for recreation products or services, which you are familiar with. Suggest a plan for the distribution of this press release.
  • Contact three different publications which advertise recreation services or products, and obtain information about how to advertise.
    Interview the management of a recreation facility (or people responsible for marketing).
  • Investigate complaints within an organisation/enterprise in the recreation industry.
  • Investigate the way membership is managed in two different recreation enterprises.
  • Survey the membership of a recreation, fitness or sporting club, to determine attitudes towards services provided.
  • Interview a sample of members and leaders/staff from one of each of the following types of organisations; to determine reasons why people join these different types of recreation organisations.
  • Contact your local government authority, and determine any legal requirements which relate to fundraising for non profit community recreation organisations, in your locality.
  • Investigate the market strategies for different types of special events, in your locality.
  • Conduct research to determine different publications which may be relevant to the sports, recreation and leisure industries.
    Interview staff or clients of a recreation facility/enterprise with the aim of developing procedures to implement improved services for a specified facility.
  • Go shopping. Take notice of how different sales staff communicate with you. Note the techniques that use (verbal and non-verbal), and how effective they are.




This is an individual module course. Individual module courses usually require about 100 hours of study and can be taken on their own or as part of a larger programme of study.

If you wish to take an individual module course as a stand alone course, you can elect to sit an optional exam at the end of it.

If you successfully pass the exam and all assignments, you will receive a Statement of Attainment. You can take examinations at a time and location to suit you. If you enrol, you will be sent further information on how to arrange examinations at the end of the course.

If you do not wish to take the exam, you will receive a Course Completion letter when you have passed all assignments.

There is an assignment at the end of each lesson. So for example, if an individual module course contains ten lessons, you will need to complete ten assignments. Assignments can be sent to us via email, post or fax.

Other qualifications, such as certificates, diplomas etc may require examinations to be taken as part of the overall assessment process.



  • To gain work or progress in the leisure industry.

  • To improve sales and marketing in your leisure business.

  • For Personal or Professional Development.





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Courses can be started anytime from anywhere in the world!

Meet some of our academics

Sarah RedmanOver 15 years industry experience covering marketing, PR, administration, event management and training, both in private enterprise and government; in Australia and the UK.
John MasonMr Mason has worked 45+ years in Writing, Education, Horticulture and Recreation. His experience in both public & private sectors is extensive; particularly across Australia and England.

Check out our eBooks

Marketing PsychologyThe Marketing Psychology ebook will provide you with an understanding of the psychology behind the consumer decision making process. With 52 pages of insight into marketing psychology and consumer behaviour, this ebook help you understand consumers much more effectively. Marketing psychology is about understanding people’s purchasing behaviour and applying that understanding to the advertising, marketing and ultimately the selling of products or services.
Aerobic FitnessAerobic exercise is critical for maintaining every aspect of a persons wellbeing. This book shows you the exercise you need to do to keep your lungs, heart and circulatory system fit. Originally published as a printed book by Simon and Schuster. This new edition is improved and available as an ebook. It explains what aerobic fitness is and the exercises you can do to maintain an peak level of aerobic fitness. It is a valuable reference both for fitness professionals, and also for anyone just wanting to improve their own personal fitness.
Event ManagementThe Event Management ebook can be used as a reference for students or as a foundation text for professionals who need to know the finer details for organising an event. This book takes the reader through the all of the considerations that need to be looked at prior to, during and after an event is organised. The topics covered in the Event Management ebook are 1/ Scope and Nature of Event Management, 2/ Developing a Concept and Planning, 3/ Organising the Resources Required, 4/ Catering: Food and Drink, 5/ Promoting an Event, 6/ Managing the Clientele, 7/ Risk Management, Legalities and Contingency Planning, 8/ Delivering the Event, 9/ Organising Celebrations and Parties, 10/ Organising Exhibitions, 11/ Organising Conferences and Seminars and 12/ Working in the Event Industry.
Modern MarketingThis book explores new approaches to marketing, how to adapt to a continually changing world both through online marketing, and more. Some aspects of marketing never change; but many of the well established approaches used in the past simply do not work any more. This book lays a foundation for thinking about marketing in a different way