MEDIA ASSOCIATE DIPLOMA COURSE
BECOME A 'STAR' IN YOUR MEDIA INDUSTRY CAREER!
Whether you want to work as a freelance journalist, photographer, editor or any other media role, this course will help you reach your goals. It has been designed as a solid foundation for a career in either the exciting world of electronic or print media publishing. The course aims to provide a broad cross section of skills which are of great value to a publishing organisation. Research has shown that graduates with broad based knowledge such as this have enhanced career prospects. This course will give you a great foundation to go onto a career in the media industry.
You are required to complete fifteen 100 hour modules. There are thirteen core modules. You then choose two modules from the list of electives.
The Media and Publishing Industries
Industry has changed dramatically over recent times, with the advent of electronic publishing (eg. Web sites and CD's).
Quality words and illustrations will always be needed though, by publishers, irrespective of the format in which they are published.
The need for writers, editors, proof reading services, illustrators and layout artists will always be strong. The way in which these services will be provided in the future, and the way the work will be published is less certain.
For a secure long term career in writing or publishing, you are advised to develop broad based skills and a capacity to be innovative and adaptable. Your attitude and motivation must keep at the forefront of industry, and you must remain willing to learn new things and change the way you approach your work fast, grasping the right new opportunities when they present themselves and rejecting the wrong ones.
This is an industry where formal training is a big help, but never a guarantee of employment. People who learn to write well, simply won't make a good living unless they can also write fast, and are prepared to write what people want them to write. People who can publish something that looks good won't sustain a career unless what they publish also attracts money (usually through advertising or sales).
Many of those who work in the publishing industry have never undertaken a formal course; and many who undertake a formal course, never succeed in this industry. There are plenty of people with university degrees in journalism or writing who have great difficulty every getting work in this industry. There are others who do very well after completing a sound short course that isn't even accredited in any way.
Working in the Media
There are more opportunities than ever in the media; but those opportunities are more diverse, and more subject to change than ever before.
The media is all about creating vehicles to communicate words and images from one person to others. This may be through printed or broadcast images; books or magazines, online web sites, television or radio stations, film or sound recordings. Technology, globalisation and other forces are driving unpredictable changes in the media industry. People who studied and began a career working for a printed magazine, may now be earning their living writing a blog, and what they do a decade from now may not have even been conceived yet.
If you want a career in the media; the opportunity exists for anyone who learns to communicate well through words and images (either or both); but you must be prepared to change with the times. Successful media professionals in recent times have been those who are flexible, aware of trends and technological developments, and able to see and capitalize on opportunities as they arise.
There will probably always be publishers, writers, photographers, editors and designers; but the way in which these and other professional work, may keep changing throughout your career.
Publishers and production manager are involved in planning and management of product, whether broadcast programs or published books, periodicals or web sites.
Publishers are often the owner or CEO of a business. That media business could be large (with dozens or hundreds of employees), or small (with only one or two employees)
Publishers may be managing in hose staff or outside contractors, commissioning and creating new work; but they can be equally involved in managing the marketing of what is produced.
Larger media businesses may employ middle level managers, such as a marketing manager, production manager or business manager.
Business managers might be responsible for the day-to-day management of either part or all of the business. Production managers (or assistants)may be coordinating and overseeing the production of a publication, film, radio show or other product.
Editors are responsible for overseeing the creation of the publication, from inception to the finished product. Different editors have different roles; for example an acquisitions editor seeks work from writers and reviews manuscript submissions, while a copy editor subedits a manuscript, ensuring it is logical, lucid and meets the needs of the target audience. The editor checks the text for language and grammar to ensure consistency and readability. The editor also liaises with writers, production staff and printers so that the publication stays within budget and meets projected deadlines.
Designers producing the final product from the material supplied to them.
Working in the media is creative and challenging at all levels; and to be good in any of these roles, the one sill you must have is the ability to communicate clearly and concisely.
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