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FARM TOURISM BTR205

  • Duration (approx) 100 hours
  • Qualification Statement of Attainment

Course Description

Agritourism Online Course | Learn How to Start & Grow a Farm Tourism Business

  • Study all aspects of agritourism, marketing, planning, promotion, customer care, facilities management etc.
  • Study format – online, printed notes or elearning (USB). Payment options available.  Unlimited access to the course. No cut-off date.
  • 100 hour self-paced course. No deadlines.  
  • 8 lessons + 8 assignments. Practical exercises.  
  • Feedback from experienced agriculture and tourism tutors. Access to tutors with any questions throughout the course.
  • Open 9 – 4 Monday to Friday.  
  • Start your own farm tourism venture. Expand your knowledge, skills and job prospects.

COURSE STRUCTURE AND CONTENT

There are 8 lessons in this course:

1. The Scope and Nature of Rural and Agricultural Tourism

  • Background and History of Farm Tourism
  • Forms of Agribusiness for Managers and Farmers
  • Agritourism Beyond the Farm
  • Types of Agricultural Tourism
  • Possible Issues
  • Animal Welfare

2. Creating an Agritourism Setting

  • Planning Your Offering
  • Resource Management
  • Selecting Target Markets – Market Segmentation
  • Marketing Approaches
  • Legal and Health & Safety Requirement

3. Managing an Agritourism Business

  • Managing the Physical Resources
  • Managing People
  • Setting up and Running a Farm Shop

4. Agricultural Tourism Accommodation

  • Styles of Accommodation
  • Costing Accommodation
  • Maintenance
  • Farm Tours and Activities
  • Identifying Major Target Groups
  • Tours Within the Farm
  • Tour Schedules and Bookings

5. Designing and Conducting Tours and Activities

  • Creating and Delivering Activities
  • Creating Activities Outside the Farm – Mobile & Online

6. Agritourism Events

  • Types of Agricultural Events
  • Planning for an Agricultural Event
  • Phases of Delivering an Agricultural Event
  • Dealing with Event Issues
  • Managing Visitor Access

7. Marketing and Promoting an Agritourism Business

  • Introduction to Customer Relationships
  • Customer Care Policy
  • Customer Care – Levels of Involvement
  • Effective Communication
  • Dealing with Complaints
  • Self-Evaluation
  • Maximising Customer Service
  • Importance of Market Research
  • Analysing Costs and Benefits

8. Special Project - PBL – Design a Farm Tour Activity Problem-Based Learning Project 

COURSE AIMS

  • Determine agritourism prospects for a property or wider community in a rural area.
  • Identify and plan development of potential agritourism attractions.
  • Explain critical tasks that require management in an agritourism enterprise.
  • Compare options for providing accommodation facilities and services for agricultural tourism.
  • Explain some of the considerations for designing and conducting various activities for agricultural tourism, including farm tours.
  • Explore the diverse activities possible for agritourism and your region and globally.
  • Identify the most appropriate agritourism marketing tools to effectively promote your business.
  • Create and present a plan with specific strategies for integrating an element of farm tourism into the operation of an existing agricultural business.

WHAT YOU WILL DO

  • Find and investigate marketing materials that promote agritourism.
  • Observe behaviours of the animals in agritourism and consider the animal welfare.
  • Identify potential hazards in agribusiness including how event organisers mitigate hazards.
  • Perform a S.W.O.T.  analysis to help identify the events Strengths, Weaknesses, Opportunities and Threats in an agritourism business.
  • Investigate the creation, sales or service of a food product related to an agribusiness, such as a café, food truck or road-side stall.
  • Research how and where you might go to recruit staff for your business including seasonal workers such as backpackers or fruit pickers.
  • Consider the physical and safety resources required to run an agribusiness.
  • Identify utilities and furnishings that you both consider to be essential and non-essential.
  • Identify of costs associated with the accommodation (budget, intermediate and luxury) and estimate amounts for each.
  • Explore and experience virtual or mobile farm tour activities.
  • Create a mind map for an agritourism event that you would like to run.
  • Identify the apparent success of an agritourism attraction based on observations such as potential income and public interest.
  • Research examples of advertising for agribusiness events in your area (billboards, signs, pamphlets, tv or radio advertisements, email etc) and conduct a cost benefit analysis, considering things like longevity, reach, target audience and monetary cost.
  • Integrate theoretical information to derive sensible solutions to potential problems involved in integrating farm tourism.

Why Study Farm Tourism?

Ever wondered where your milk comes from? Well, the good news is there is probably an agribusiness nearby that will show you exactly how it’s done and maybe give you a taste along the way! Agritourism is the combination of tourism and agribusiness, where people can experience, learn, taste, and see how products are grown and manufactured. Tourism itself is tricky business, but so is agriculture. By combining the two into experiential opportunities, farmers and rural communities can benefit from diversified income while visitors can enjoy all the sights and sounds that visiting rural and farming communities offers.

What Next?

Set up your own farm tourism business.

Or improve your job and career prospects in farm tourism.

Start this in-depth course to gain a detailed and thorough understanding of farm tourism.

You can enrol today by clicking the “Enrol Now” button above.

Or

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Or Request a Prospectus Here.
Courses can be started anytime from anywhere in the world!

Meet some of our academics

Melissa LeistraBachelor Education, Masters Human Nutrition
Alison Pearce (general)P.G.Cert. Ed., M.Ecotourism, S.Sc. (Hons). Alison has held many positions including: University Lecturer, Writer, Quality Assurance Manager, Research Technician, Vet Nurse and stockwoman. Over 30 years industry experience, mostly in Australia and the UK.. Alison originally graduated with an honors degree in science from university and beyond that has completed post graduate qualifications in education and eco-tourism. She has managed veterinary operating theatre, responsible for animal anaesthesia, instrument preparation, and assistance with surgical techniques and procedures.
Cheryl McLardyA scientist, teacher, writer and animal scientist, with more than 20 years experience including: Sports Horse Stud Groom, Stable Manager, Yard Manager, Equine industrial Training Manager, FE Distance Learning Manager. Cheryl has travelled widely, working in England, Scotland, Australia and New Zealand; and is now based in Scotland. She holds a Bachelor of Science (Hons), Higher National Diploma in Horse Management, and a City and Guilds Teaching Certificate.

Check out our eBooks

Marketing PsychologyThe Marketing Psychology ebook will provide you with an understanding of the psychology behind the consumer decision making process. With 52 pages of insight into marketing psychology and consumer behaviour, this ebook help you understand consumers much more effectively. Marketing psychology is about understanding people’s purchasing behaviour and applying that understanding to the advertising, marketing and ultimately the selling of products or services.
Event ManagementThe Event Management ebook can be used as a reference for students or as a foundation text for professionals who need to know the finer details for organising an event. This book takes the reader through the all of the considerations that need to be looked at prior to, during and after an event is organised. The topics covered in the Event Management ebook are 1/ Scope and Nature of Event Management, 2/ Developing a Concept and Planning, 3/ Organising the Resources Required, 4/ Catering: Food and Drink, 5/ Promoting an Event, 6/ Managing the Clientele, 7/ Risk Management, Legalities and Contingency Planning, 8/ Delivering the Event, 9/ Organising Celebrations and Parties, 10/ Organising Exhibitions, 11/ Organising Conferences and Seminars and 12/ Working in the Event Industry.
Farm ManagementThe Farm Management ebook is a valuable piece of equipment for any farming student or current farmer. Improve your farm management skills or learn new skills and techniques. The topics covered within this Farm Management ebook include 1/ Scope and nature of the farm industry, 2/ The farm site, 3/ Production systems, 4/ Managing livestock, 5/ Managing pasture, 6/ Managing crops, 7/ Managing equipment and materials, 8/ Computer applications, 9/ Farm structures and buildings, 10/ Financial management, 11/ Marketing, 12/ Farm planning, 13/ Staff management, 14/ Water management and 15/ Diversification.
Modern MarketingThis book explores new approaches to marketing, how to adapt to a continually changing world both through online marketing, and more. Some aspects of marketing never change; but many of the well established approaches used in the past simply do not work any more. This book lays a foundation for thinking about marketing in a different way

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