Course Content
The course comprises 8 lessons as detailed, below.
- Nature and Scope of Business Coaching
- Nature of Business Coaching, Life Coaching and Sports Coaching.
- Terminology.
- Why People Use Business Coaches.
- Case Studies.
- Telling the Truth
- Non Verbal Communication - Active & Passive Behaviour, Kinesics, Oculesics, Haptics, Proxemics
- Use of Voice
- Use of Silence
- Business Failure or Success.
- The Initial Consultation
- Cognitive Behaviour Therapy.
- Goal Centred Approach.
- Reality based approach.
- Motivational Approach.
- First Contact.
- SWOT Analysis.
- Replace Negative with Positive Habits.
- Monitor and Evaluate Progress.
- Closing.
- Case Studies.
- Considering Alternative Actions
- Developing a Business Plan.
- Feasibility Studies.
- Formal Documentation.
- Operational Management.
- Strategic Planning.
- Operational Planning.
- Components of a Business Plan.
- Implementing Ideas.
- Changing Behaviour.
- Looking after long term Viability.
- Partial Sell-Offs.
- Restructuring.
- R & D.
- Changing Products and Services.
- Buying a New Business.
- Staff.
- Selling or Winding Down.
- Case Studies.
- Improving Productivity
- Quality Circles.
- Cause and Effect Diagrams.
- Pareto Analysis.
- Brainstorming.
- Motivation.
- Internal and Intrinsic Incentives.
- Incentives External to Working Environment.
- Social Reinforcers as Incentives.
- Tangible Rewards.
- Case Studies.
- Marketing
- Introduction to Marketing.
- Marketing Strategy.
- Starting out in Business.
- Making Contact.
- Controlling Growth.
- Improving Results.
- Building Better Staff
- Staff Recruitment.
- Recruitment Case Study
- Psychometric Tests
- Types of Psychological Tests -Achievement, Aptitude, Intelligence, Personality, etc.
- Team building - Forming, Storming, Norming, Performing.
- Case Studies
- Staff development and Training.
- Professional Development
- Burnout
- Techniques to Deal with Burnout
- Asking for Help
- Imposter Experience
- Improving Resource Management
- BRM (Business Resource Management).
- Small Teams
- Case Study
- Stress Management.
- Positive & Negative Aspects of Stress
- Dealing with Stress
- Evaluation of Business Coaching
- Evaluating Success with the Client
- Evaluating your own Success as a Coach
- Putting it all into Practice
- PBL (Problem Based Learning) Project.
- Significance of knowledge of interviewing and assessment.
- Incentives and motivational strategies.
- Productivity and marketing strategies.
- Theoretical information to derive sensible solutions.
- Initial business coaching assessment for a specified business.
- Actions for improving and sustaining the level of performance.
Course Aims
- Describe services that a business coach can offer clients; identify opportunities to work as a business coach; and develop an understanding of a business coach’s role.
- Understand how to gather relevant data and conduct an initial consultation with a client.
- Explain the options for action to optimise the operation of a new or existing business.
- Understand methods of providing business coaching to improve productivity.
- Develop awareness of ways in which business coaching can improve marketing.
- Discuss ways to provide business coaching to improve the recruitment, skills, performance and motivation of staff.
- Understand how business coaching can be used to improve resource management.
- Deliver a comprehensive business coaching service to a client.
What You Will Do
- This course is designed to help people identify opportunities to work as a business coach and develop an understanding of a business coach’s role.
- You will learn how to gather relevant data and conduct an initial consultation with a client.
- Throughout the course you will learn about optimisation of business models for new or existing businesses, whilst focusing on improving productivity within a business. Understand how business coaching can be used to improve resource management.
- You will develop awareness of ways in which business coaching can improve marketing, and also improve the recruitment, skills, performance and motivation of staff.
- You will have an opportunity to develop and practice the delivery of a comprehensive business coaching service to a client.
Business Coaches Can Help A Failing Business
A big part of the business coaching job is to help managers and business owners to save a business that is in trouble. If a business is successful, a business coach may not be of any value at all – but most businesses are not likely to be in that category. Even businesses that have been successful for a long time, will often have troubles sooner or later. Troubles may occur through no real fault of the business, other than a failure to adapt to changes occurring in the world outside the business.
Successful businesses do not remain stagnant. A good business manager recognises this fact, and is aware that a business only has two realistic options – to get better, or worse. Remaining the same is never an option. Even doing nothing will not result in the business staying the same, as external factors are constantly changing – the weather, the economic climate, customers needs, competition, and so on.
When things start to go wrong in business, it is common to not respond or identify the problem. Many people will think that it is easier to ignore the problem, and delude themselves into thinking there is nothing wrong. When problems arise they need to be dealt with appropriately. It is important to recognise problems as early as possible. Delays in recognition compound problems and cause delays in solutions.
Recognise problems:
When things get worse in a business, there are always choices:
- Some people increase activity hoping to stimulate growth.
- Some decrease activity hoping to minimise losses.
- Some change activity hoping to find a more profitable mode of operation.
- Some close down the business.
- Some do nothing.
The worst option is usually to do nothing.
Coaches can help Business Owners Return to a Balanced Perspective
It is very difficult to gain perspective about your business when you are right in the middle of it – especially during a crisis.
Getting a balanced perspective means creating harmony between what your business has achieved in the past, what you are doing now, and what you plan to do in the future. You need to balance these areas rather than focus too much on any one of them. If you can attain a balanced perspective you will feel more:
- Pleased with your own achievements.
- Enthusiastic about your business.
- Satisfied with your business.
- Spend more time working ON your business rather than working IN your business. A small business can gradually seep into your life and take over all your free time if you do not maintain a balanced perspective. Over time this can sap your energy and not be of benefit to productivity – for a manager, the business should be about thinking of new ideas or better approaches rather than on spending every given moment working. Remember why you started the business – most people go into business for themselves so they can have more free time. This often backfires for the small business owner. Figure out ways to make your business run smoothly so you don’t have to always be there.
- Build networks of like-minded business people you can bounce new ideas or discuss issues and problems with.
- Business coaches can bring a different perspective to a business in trouble; and that is just as important as bringing any business knowledge and skills.
How The Course Works
You can start studying Business Coaching at any time.
It is studied by distance learning, so you can study in the comfort of your own home. But this doesn't mean you are all alone in your studies. Our highly qualified and friendly tutors are there to help you every step of the way. If you have any questions at all, they are always happy to help.
Each lesson includes set tasks, and is completed with an assignment which the student submits to their course tutor. The tutor will mark the assignment and return this to the student with comments and suggestions for further reading.
Business Coaching is one of the fastest growing professions!
- The role of the business coach.
- Why people use business coaches
- An overview of key theories and SWOT analyses.
- Strategic planning.
- Motivation.
- Staffing
An excellent course for those looking to move into coaching or consultancy.
Any questions?
Our tutors are more than happy to help and advise you with any questions regarding the course. Please contact us if you have any questions at all.
Learn about motivation, and how to get business people to view things from a realistic perspective - help business and the people who work in them to be more successful. Study by distance learning - fit your studies around your work.
Why delay? Get started today.
Contact Us
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By Phone: (UK) 01384 442752 (International) +44 (0) 1384 442752