During the course, you will learn more about

The Scope of Event Management

Event management involves the management of any occasion that happens at a given time. Management of an event can be a complex and involved task, depending, of course, on the type and size of the event. Although extremely large events such as the Olympic Games require many years of preparation to succeed, the planning and preparation phase of any event will always require at least 60 – 80% of the total time involved in staging the event. The same principals will apply no matter how small or large the event being planned.

Events have become a way of life in today’s society and are used to recognise special occasions whether public or private. Most societies throughout the world use organised events as a form of expression, whether it is for public grief, private celebration, as a show of strength or solidarity, to welcome others and so on. Today, organised events are used to help create business image, launch products, and to celebrate milestones and change. Organised events can also reflect a society’s position in the world or demonstrate public opinion. For instance, public response to incidents that occur in their own country or internationally may also instigate an organised event (e.g. fund raising for a natural disaster).

Events can be profound and moving (e.g. inauguration of a country’s new leader) or be a mark of respect for lives lost through earthquakes, flood, war or other dramatic occurrences. They can be intimate and private (e.g. a wedding), or a large public celebration (e.g. federation, a coronation, independence etc.). Whether large or small, these events present an opportunity for a well-organised Event Manager to take a leading role.

What Are the Advantages of Studying with ACS Distance Education?

• You can start at any time to suit you.
• The courses are self-paced.
• You can study when and where suits you. They are flexible to fit in around you and your lifestyle.
• Keep up to date on your learning.
• Update your CV.
• It is not just a course, it is a package of learning that includes – course notes, tutor feedback, self-assessment tests, research tasks and assignments.
• Our tutors are all experts in their field, with years of experience in their field.
• They are also keen and enthusiastic about their subject and enjoy working with students to improve their knowledge and skills.
• Courses are also updated regularly to meet the demands of the changing needs for knowledge and to keep our courses up to date.

What Next?

Career Opportunities

There are many opportunities for event managers. Event managers may become involved in organising a wide variety of events. Some specialise in organising a particular type of event; and others will organise anything.

Events can include:

• Private functions (e.g. celebrations such as birthdays, weddings, etc.).
• Sports events (from small local events to large international events).
• Concerts.
• Conferences and Seminars.
• Tours.
• Business functions (e.g. product launches).
• Trade exhibitions.
• Art Shows.
• and more …

Salaries can vary tremendously, depending on the role you play, your experience, and the scope of the event. For example if you are working as an events manager for a friend’s 50th birthday celebration you may receive a low wage. However if you run your own business or manage medium to large scale events you may receive significant wages.

Most event managers work in private sector businesses, but some can also work in the public sector. There are risks and challenges in running any business, so you will be faced with these if you run your own business. Most notably for this industry is that since it is event-based work can be sporadic. You may have fluctuations in the amount of work that you have on, for example you may be inundated with weddings during summer but quiet during winter, or you may be overwhelmed with Christmas functions then quiet again through January. You may also find the hours can be challenging. You may have to work long hours leading up to and during an event which can be exhausting.

As an events manager you deal with managing many details, and this can be challenging, especially when things go wrong. You will also be dealing with all sorts of different people, from clients, to guests, to staff. Particularly in the case of clients, the events can be times of high stress for them, so they may be challenging to deal with. You will need to have good inter-personal skills to be able to deal with everyone involved.

How to become an Event Manager

Sometimes event managers may start their career working for a larger company that continuously organises and manages events, perhaps a concert promoter, an exhibition company or even a reception centre.

Often your career can start out by setting up and running your own business on a small scale. Before starting out though, you will need a good understanding of what's involved. You also need to develop networks and have a good level of small business management skills.

After this course, you might work in –

• Sub-contract services to organisers of shows, conferences, concerts etc., on an event-by-event basis.
• Start their own business (Wedding planner, Party planner, Exhibition company, Conference organiser, etc.).
• Work in a larger established exhibition company.
• Work for hotels, reception centres, exhibition and conference venues, sporting venues or other enterprises involved with provision of events.
• Work for public or non-profit bodies involved with running events such as festivals, celebrations, receptions, etc.

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